[SMK] AI & Digital Marketing Capability Transformation
New reseach from Seek shows online content is slated to become a $313-billion-dollar industry by 2019, as companies focus on the digital experience over television. Digital overtakes traditional mediums Over the past five years, jobs in marketing communication have risen 5%, with brand management increasing by 13%. Roles in marketing have jumped by 24%. Seek's […]
Study: Work in Digital Comms on the Rise Read More »
In the latest indication that Google is still committed to letting people direct their own videos with the tilt of their head, they’ve been granted patent for two new wearable tech, camera-based devices. New fashion photography Google's received had two new patent applications approvals—this time, for more wearable tech: a hat and a bracelet. The
Google Hat & Bracelet Camera Combo Read More »
YouTube claims 10 times the number of users as Netflix or Facebook video. Netflix has been touted as a traditional TV network killer. Now, YouTube is entering the fray in a serious way—it’s own pay-TV streaming service. Network partners YouTube streams more than a billion hours of video each day. With that sort of reach,
Prep for YouTube’s Pay-TV Read More »
Dropbox has launched Smart Sync and other updates for business users. Keep in synch Smart Sync lets you view all your files and folders on your desktop, regardless of whether these files are stored in the cloud or locally. Any file can be downloaded with a double click. Dropbox says Smart Sync allows users to access
Martech Mashup: Dropbox Smart Sync Read More »
Google has recently released a laundry list of updates and feature add-ons for Google Analytics. Google Data Studio at zero cost Google Data Studio is removing its five report cap. Users will now be able to share aesthetically pleasing dashboards and reports without limit. Google Tag Manager AMP Containers AMP (Accelerate Mobile Pages) brings sophisticated
Google Analytics rolls out myriad of updates Read More »
In a meeting of worlds (and mediums), Facebook has released its first streaming app for Apple TV. Watch this space The Facebook video app is now available for the fourth generation Apple TV and Samsung Smart TVs. The app recommends content based on the Pages you like, and videos shared by your friends. But the
Facebook moves into the Lounge Room, releases Apple TV app Read More »
Like a mad professor, Facebook has just combined two of its favourite things: 360 video and live streaming. Virtually Live Facebookers can now live stream using a 360 degree camera. Facebook has imaginatively called the new feature Live 360. To go live, begin by setting your post privacy then write a description. Then you’re good to start
Facebook 360 video goes Live Read More »
Google is getting serious about making the internet a safer, friendlier place. Their new tech, called Perspective, takes aim at nothing less than the nastiest of online nasties: the comments section. Recognising that trolls are a mainstream problem The comments section of websites, in particular those of online news outlets, often showcase the very worst
Google hopes to clean up comments with Perspective Read More »
Huawei will integrate GoPro's Quik mobile video editing app as a default software solution on their latest devices. Gallery and one-tap editing Quik will be the default gallery and video editing app for Huawei devices running its new EMUI 5.1 launcher. The first such models to the market are the recently announced smartphones, the HUAWEI
Huawei Gets GoPro Quik for Video Read More »
A new platform from a French start-up aims to help show off the best of your social mentions—in real time, in the venue, and on the web. Social showcasing made easy These days it’s common for live events to encourage social media interaction as the event unfolds. From concerts to conferences, organisers love to show
Mentions are the main event with SocialWall.me Read More »