[SMK] AI & Digital Marketing Capability Transformation
Facebook has announced a range of new metrics designed for marketers to gain deeper insights around cross-channel campaigns and user behaviour. Measuring stick The new tools will live at the Measurement FYI page (previously known as FYI). Here you’ll find all manner of marketing goodies including metrics, partnerships, research, and products. Facebook says the data […]
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Google has launched Cloud Search, making it easier for G Suite customers to locate content across platforms. Cloud Talk G Suite includes Google's star properties Gmail, Docs, Drive, and Calendar. With Cloud Search, G Suite users can cast a wider net searching across email, documents, spreadsheets, slides, forms, and internal sites (to name a few). Besides
Martech Mashup: Google Cloud Search Read More »
Target is planning to add a mobile payments service to its Cartwheel app. E-shop till you drop Cartwheel was launched three years ago, and now has 13 million active users. The app allows shoppers to display a barcode at checkout and save on products. According to Recode, a mobile payments system may be added to
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Can't get enough of streaming? Now you can have all you ever wished and more as Livestream now supports simultaneous broadcasts across YouTube, Periscope, and Twitch. Live in the moment Steaming across these RTMP-enabled platforms also gives brands the ability to white label, access to analytics, and customer support. The feature is available for Livestream premium
Livestream can now simultaneously broadcast across platforms Read More »
Tumbler has turned a corner with the addition of stylised stickers, and it’s a bit more eye-catching than you might expect. What’s cooler than a 2D sticker? A 3D sticker. Following in the steps of Messenger and Snapchat, Tumblr has brought its own pop-aesthetic to personal pics. Setting itself out from the peacocking pack, Tumblr
Tumblr tantalises Millennials with Stickers Read More »
Google has released a heap of interesting facts about how we're consuming online video – here's the pick of the digital bunch. Mobile movies According to Google, one in three adults aged between 18 and 54 years now say their smartphone is their primary device for watching online video. This is changing how we're watching
Google Study: Online video viewing habits Read More »
Facebook has recently tweaked the News Feed, giving more weight to videos watched in their entirety Happy Ending? Facebook calls the new ranking "percentage completion", and as the name implies this metric looks at how long a video post is watched on average. As longer videos require more investment from viewers, Facebook figures that videos with
Facebook tweaks News Feed to reflect Video Views Read More »
Since launching last August, Instagram Stories has proved that if you can't beat 'em, join 'em. While Stories strongly borrows from Snapchat's winning format, now the feature is beginning to eat into Snapchat's user base. Snap it up According to Tech Crunch, sources spanning analytics providers, talents agents, and even social media celebrities are reporting
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A new study shows that four out of five Australians now favour free, ad-sponsored mobile video content. Moving pics on the go The study from IAB spanned 24 countries and revealed that 30% of Australians watch long-form content on their mobile devices on a daily basis. This rise in smartphone viewing has led to a
Study: most Aussies prefer mobile video ads Read More »
We know Snapchatters love to chat. Now it seems they like to engage with ads too. A new study has shown that the majority of Snapchat ads are interactive. Bright shiny things Adweek studied over 50 campaigns running in Snapchat's Discover section, where short-form video ads are published. Adweek found 68% of these ads resulted
Study: Most Snapchat Ads Interactive Read More »