[SMK] AI & Digital Marketing Capability Transformation
Love using Snapchat but looking for new ways to get creative with your feed? New app Confetti is here to help. Filtered message Confetti is an easy way to create custom geo filters for Snapchat. This means you can add a range of borders, stickers, and text to your filter, and choose from a variety […]
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They say late is better than never. And so it seems with the latest Google Voice update, a mere five years after the last one. You're the voice Google Voice has been gifted with a bunch of new apps across iOS, Android, and the web. These apps support a new layout and functions including group
Google Voice gets major update – five years later Read More »
Twitter will now automatically loop all videos up to 6.5 seconds in length, stepping into the shoes formerly filled by Vine. Plain loopy The new looping function will apply to videos shot across any apps, including Facebook and Snapchat. While the end of Vine in January was a blow for Twitter's video creation aspirations, the
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It's the type of thing marketers dream about: Facebook opening the doors on its massive treasure troves of data. Well now it's happened in the real world, sort of. Topic Data Facebook has just launched Topic Data, designed to give marketers a peek behind the curtain. "Topic data shows marketers what audiences are saying on Facebook
Facebook unveils Topic Data treasure trove Read More »
Salesforce has released its second annual State of Sales report, giving a glimpse into the latest global facts and figures. Here are the key takeaways. Agility first Salesforce surveyed 3100 global sales professionals for its report, which shows 55% of high-performing sales teams regularly reach out to their customers, compared to 30% for moderate performers and
Salesforce: State of Sales Report 2017 Read More »
You couldn't be in Pay Per Click Advertising last year without having the word Programmatic continually dropped into seemingly every PPC blog post, white paper or conference session. The momentum is only going to increase in 2017, with even more programmatic buzzwords (read: product offerings) like: Artificial Intelligence (AI), Machine Learning and Deep Learning. The
Man vs Machine: The rise of Programmatic Read More »
Twitter seems to be moving away from e-commerce, as it prepares to retire the Buy button. Buy Back The Buy button debuted in September 2014, and allowed users to purchase products directly from the tweets of participating merchants such as Shopify. Now the Buy button is gradually being rolled back, however users will still be
Is Twitter moving away from e-commerce? Read More »
It's no secret that mobile has been kind of a big deal for a long time. In fact, last year saw mobile conversions overtake desktop for the holiday season. Now Facebook has released a report exploring how brands can get more traction on-the-go. Keep on moving Mobile's portion of online transactions has grown 55% year-on-year.
Facebook: Mobile Shopping Explored Read More »
Hold on to your seats. Google's Instant Apps are ready to be released into the wild. App-etite for Construction Last year Google announced Instant Apps for Android at its annual I/O developer conference. They're essentially a new kind of app designed to fill in the blanks between web and native apps. Google says Instant Apps
Martech Mashup: Google Instant Apps released Read More »
Vivo’s new V5 smartphone packs a 20-megapixel front-facing camera into a AU$350 handset. Upping antes, upending tables Manufacturers have long been packing extra megapixels into their smartphone cameras. Normally, rear-facing cameras get most of the attention. Front-facing cameras have typically been limited to what is needed for basic selfies and video calls. With the V5,
Vivo Packs 20MP into V5 Selfie Cam Read More »