[SMK] AI & Digital Marketing Capability Transformation
It's no secret that mobile has been kind of a big deal for a long time. In fact, last year saw mobile conversions overtake desktop for the holiday season. Now Facebook has released a report exploring how brands can get more traction on-the-go. Keep on moving Mobile's portion of online transactions has grown 55% year-on-year. […]
Facebook: Mobile Shopping Explored Read More »
Hold on to your seats. Google's Instant Apps are ready to be released into the wild. App-etite for Construction Last year Google announced Instant Apps for Android at its annual I/O developer conference. They're essentially a new kind of app designed to fill in the blanks between web and native apps. Google says Instant Apps
Martech Mashup: Google Instant Apps released Read More »
Vivo’s new V5 smartphone packs a 20-megapixel front-facing camera into a AU$350 handset. Upping antes, upending tables Manufacturers have long been packing extra megapixels into their smartphone cameras. Normally, rear-facing cameras get most of the attention. Front-facing cameras have typically been limited to what is needed for basic selfies and video calls. With the V5,
Vivo Packs 20MP into V5 Selfie Cam Read More »
It's got kittens, Bieber, and controversial comments covered. Now YouTube is trialling in-app messaging. You've got mail The feature reportedly allows users to send video clips, links, and text directly from YouTube's app. The beta feature is being tested in Canada on iOS and Android, with a wider roll out expected later in the year.
YouTube tests waters with In-App Messaging Read More »
You can accuse Snapchat of many things, but dragging its feet is not one of them. Less than a year after opening up its advertising floodgates, the platform is now expanding into offline targeting. Stay on target Snapchat will now give advertisers access to Oracle's Data Cloud, which includes info about what Snapchatters purchase offline,
Snapchat targeting extends offline Read More »
Want to know why we really use Facebook and Instagram? So does Facebook. Recently the Facebook IQ team commissioned Ipsos Connect to study people aged 18 – 64 years in Australia, Brazil, France, Japan, the UK and US who use Facebook and Instagram at least once a week. Here’s what they found. Warm and fuzzy
Study: How we’re using Facebook and Instagram Read More »
Social media can be used for more than just engaging likers and referring traffic. We regularly use our Facebook pages to create what we call 360s. A 360 is a story that uses content created on Facebook. For example, we will create a post on Facebook, the content (comments or photos) on that post are
Social Media and 360s: How it can work Read More »
Slack users rejoice: your favourite app finally has threaded messages. Say it again? The new Slack threads appear as conversations in the side panel of the app. They share the space with the existing sequential messages, rather than replacing them. Slack says this makes it easier to track related messages and manage a larger amount
Slack now sports threaded messaging Read More »
We look which times will get you most bang for your buck on Facebook.
The best times to post on Facebook Read More »
On January 12th, YouTube unveiled their latest endeavour to connect fans with creators, through means as speedy as they are profitable, thanks to a handy new tool: Super Chat. Beta with Pizazz To battle the ebb and flow of comment mining, YouTube stars such as iHasCupcake are beta testing the new system via their existing
You Too Can YouTube: Super Chat! Read More »