[SMK] AI & Digital Marketing Capability Transformation
They say variety is the spice of life – a philosophy Microsoft has adopted with its latest update to note-taking app OneNote. Duly Noted OneNote has just released an importer tool, which allows Mac users to seamlessly shift all their data, such as contacts and notes, from rival Evernote for Mac directly into OneNote. The […]
OneNote lays down the law to Evernote Read More »
Microsoft has just released an update for its iPhone Office apps that lets you add hand drawn notes. Hand made Now iPhone users can add notes and highlight data with their finger or a stylus to Word, Excel, and PowerPoint apps. You also have the option of adding notes via a pen line, highlighter and
MarTech Mashup: Microsoft updates for mobile Read More »
Pinterest has been investing enormous resources into developing its search capabilities, and its efforts have started to pay off. Its latest innovation however, is something I believe to be revolutionary. Pinterest has a new way to search for products using the smartphone camera. How does it work? To discover or buy new products first go to Pinterest search,
Pinterest Visual Shopping: the biggest update yet? Read More »
If 2016 is the year of 360 degree video, 2017 will be when Augmented Reality (AR) and Virtual Reality (VR) moves beyond Star Trek and into our living rooms. Case in point: Pokemon Go. Ahead of the Convergence VR and AR Festival, we caught up with Chris Bell, Business Director of Blippar, about how VR
Q&A: The future of VR for brands Read More »
If at first it doesn't succeed, Facebook tries and tries again. First there was Poke, then Slingshot. Now Facebook's latest grab at the teen market is standalone app Lifestage. Life Be in It Lifestage is designed for secondary school students to share content with students both from their school, and nearby schools. Profile photos have
Facebook chases teen market with Lifestage Read More »
While film purists may scorn the aesthetic, the fact remains that many users prefer to shoot mobile videos in portrait (vertical) mode. In a nod to the winds of change, Facebook's mobile News Feed is adjusting to accomodate. Taller tales Facebook will soon optimise its flagship app to better display portrait style videos. At the
Facebook video goes Vertical Read More »
Google Docs has just received an iOS update that makes multi-tasking on iPads smoother and prettier. Tablet time Google Docs, Sheets and Slides now come with Split View and Slide Over options on all recent iPad and iPad Pro models. This means you can, for example, work on a Word doc while monitoring your Twitter
Google Docs gets iPad friendly Read More »
Facebook has released two new tools to give creators more control over 360 degree video. Full spectrum Facebook announced the news in a blog post. "As more and more people immerse themselves in 360 video experiences, we want to help publishers and creators better engage their audiences and learn more about how they respond to their
Facebook releases new tools for 360 degree videos Read More »
Facebook has released a report outlining how people are using multiple devices en masse in Australia, Thailand, and Taiwan. Less isn't more Facebook IQ commissioned GfK to find out how users in these regions are switching up their devices. For the study 1000 adults aged 18 – 54 years were surveyed, with near equal mutli-device
Facebook Study: Multidevice movement in Oz, Thailand and Taiwan Read More »
Brands are successfully using social media as an advertising platform, either by creating their own communities or tapping into those of social media influencers. This has become the new mother lode of online marketing. But what are the legal implications? The legal side As I’ve mentioned in previous articles, the same laws which govern advertising
Using Social Media Influencers – the legal perspective Read More »