[SMK] AI & Digital Marketing Capability Transformation
Snapchat recently rolled out a new feature called Memories, and it's potentially the most transformative feature yet rolled out on the app. What are Snapchat Memories? For the first time users will be able to share content from outside Snapchat. You can upload photos and videos from your phone’s camera roll, then edit them in […]
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Twitter has recently launched Automated Verification, making it easier for brands to establish their online credentials and avoid trolls and imposters. Keeping it real Now brands can apply for Verified status by clicking on this link. You'll need to provide information regarding contact details, images, website, and have your tweets set to public. Once approved,
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It’s been a decent month for Facebook. Messenger recently passed the 1 billion mark. Now it transpires that Facebook owns 67% of social media ad spend. Hey Big Spender According to research from eMarketer, Facebook is set to pocket US$22.3 billion in net ad revenues by the end of 2016. This is up from a
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Can't get enough of live streaming but don't always want to broadcast to the world? Consider clever new app Peek. Peek-a-boo Peek is designed for private streaming between contacts, family, and friends. Sort of like Messenger compared to Facebook. Once installed, Peek mines your address book to make instant live streaming more streamlined. Live action
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You’ve likely seen Facebook posts showing heart-wrenching images of desperately ill children, asking you to comment ‘Amen’. This is a common type of social media hoax called ‘Like farming’. Other common hoaxes include offers of free goods like airfares, phones and tablets, or competitions offering prizes like cars and holidays. Entry can involve Liking a
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It’s been a big month for Facebook Live – the streaming service got longer, enhanced features, and even audience targeting. Now Twitter’s Periscope is keeping up with the Joneses with its latest raft of updates. Trailer Park The major new announcement is Highlights. Essentially this will create a short hype reel for every Periscope broadcast
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In a bid to make managing ads (and spending dollars) easier, Twitter has introduced a new dashboard for marketers and SMEs. Dash it Twitter Dashboard is an app designed to help businesses better connect with their customers and the community. Available on iOS and desktop, Dashboard is designed as a one-stop-shop to understand all your Twitter-related
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Pinterest has rolled out new features making it easier for users to shop on the platform. Pin to win Buyable Pins, which first launched on mobile last year, have now come to the web. Pinterest has also added a Shopping Bag, which lets you shop for multiple items, either on desktop or Android. Simply drop
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Welcome to Instagram Business, please come in and enjoy your new home for insights. Revealed in June and announced as 'coming soon', Instagram's business tools are rolling out now across Australia, New Zealand and the US. To mark the launch, Instagram has posted a series of help pages to introduce users to the tools. Get
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If Elton John's Rocket Man said "it's gonna be a long, long time," it appears LinkedIn didn't want to listen. The professional social network has created an iOS caching service called Rocket Data, promising a more efficient system for managing app data. All this science The company built Rocket Data after finding Apple's existing Core
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