[SMK] AI & Digital Marketing Capability Transformation
Despite stiff competition from major players like Google and Apple, Dropbox remains one of the most popular (and innovative) cloud storage systems out there. With ever-increasing features for brands, today we’re gazing upwards to see what’s happening at Dropbox. Drop in Dropbox was founded in 2007 by MIT students Drew Houston and Arash Ferdowski. Houston […]
Number Crunch: Dropbox 2016 Read More »
Today we're excited to introduce a new weekly column at SMK: MarTech Monday. MarTech, short for Marketing Technology, is a term that refers to technology offering assistance and solutions for marketers. This covers everything from email marketing and video content to SEO, interactive ads and analytics. Basically any tech tool that helps marketers do their
MarTech Monday: Introducing our new weekly column Read More »
How long does it usually take to decide what's for dinner? You're hungry and your kitchen is full, but nothing comes to mind. You'll still have a choice to make, but Pinterest's new Rich Pins update will speed up the process from idea to 'I'm full'. What's the next step? Recipe Pins and Movie Pins
Pinterest gets cooking with new Rich Pins update Read More »
Snapchat's march (or more accurately, sprint), towards monetisation has ramped up a notch with the release of On-Demand Geofilters. Filtering the message Geofilters allow users to add graphical overlays, such as artwork and logos, to snaps. For example, a picture taken in Times Square might feature a Geofilter of the Statue of Liberty. Now On-Demand
Snapchat launches On-Demand Geofilters Read More »
Facebook has celebrated turning 12 by announcing a new way users can share the virtual love: birthday videos. Hip hip hooray? The new Birthday Cam for iOS lets you post a 15 second video greeting to your friends celebrating their big day. Birthday-themed frames can also be added before being shared on your friend’s wall.
Facebook gets festive with Birthday Videos Read More »
Let’s face it. Everyone loves using Instagram. It’s easy to use, makes our photos look great, and retains a defiantly un-tweaked timeline where interesting content, not ads, still dominate. However, the functionality of the photo and video sharing platform remains relatively low-fi. So today we’re looking at three tools that will help you get more
Three tools to up your Instagram Game Read More »
Foursquare has just launched a new product that tells brands which ads have successfully lured customers into their bricks-and-motar store. Walk ins The tech comes courtesy of a new product called Attribution, which Foursquare unveiled in a blog post. Using the recent Super Bowl as a test bed, Attribution discovered plenty of interesting trends. For
Foursquare now shows which ads push people into stores Read More »
Google Forms, Google’s solution for managing surveys, has just received a sleek update that includes a range of new templates intended to jazz up its questionnaires. Formula for success? Google Forms now lets you choose from a variety of templates that cover everything from customer feedback to quizzes. Users can now sign-up directly from a
Google Forms gets overhaul Read More »
Video blogging (vlogging) – does a commercial relationship need to be disclosed? Yes! A commercial relationship between a vlogger and a business selling a product should be disclosed, to avoid misleading consumers. In Australia the ACCC has made this clear, but what isn’t so clear is how to disclose it. Fortunately, we can look to
Video blogging – does a commercial relationship need to be disclosed? Read More »
Helping put the "social" back in social media is affable new app Tint. Social hubs Tint lets you curate the best content from the major platforms to create what it dubs "social hubs" for your customers. It works like this. You might see a video on Facebook, a stat on Twitter, and an infographic on LinkedIn
SMK’s app of the week: Tint Read More »