[SMK] AI & Digital Marketing Capability Transformation
Blogs have long moved beyond internet hobbyists into an essential asset for brands. But once you've set up your blog and established a regular posting cycle, how do you go about getting eyeballs? Below are three handy tools to help grow your blog traffic. 1. Google Analytics Probably the most comprehensive and powerful analytics tool […]
Three tools to boost your blog traffic Read More »
A new report reveals that mobile shopping is booming in Australia – with plenty of room left to grow. Mobile millions The Mobile nation: Opportunities and strategies for retail report from Deloitte Access Economics found that in 2014 Australians spent $16 billion online, with over a quarter of these purchases made on a mobile device. The
Report: Mobile shopping booming in Oz Read More »
Back in June Facebook Messenger launched its payment platform for users in New York. Now that update has rolled out to users across the US. Pay to play Now users can add a debit card to their Messenger account, that will allow them to pay directly from their account without attracting transaction fees. Users can
Facebook Messenger Payments just got bigger Read More »
They say two heads are better than one. But what about two hundred? If you want to find out what the common wisdom is at any given time one, you run a poll. And one of the best apps to run polls with is Straw. Not the last Straw Straw offers an easy way to take
SMK’s app of the week: Straw Read More »
Twitter has celebrated one year of mobile app promotions by announcing a range of features including video support. #HappyBirthday Twitter announced the milestone and update in a blog post. "A year ago, we launched mobile app promotion to help marketers drive cost-effective app installs and engagements. "Along the way, we’ve enhanced the product suite with
Twitter expands its Video Ad options Read More »
Much maligned, often misunderstood, Google+ holds a unique place among the social platforms. Google+ has the active (some might say pushy) endorsement and considerable resources of Google behind it, and on paper should have had every chance to succeed. Yet a few years on, it's not unkind to say that Google+ has failed to live
Number Crunch: Google+ Read More »
Twitter has officially rolled out its much-anticipated Mobile Ads Manager. Management material Twitter announced the launch in an official blog. "Since campaigns don’t stop running when the office closes, we’re making it easier for advertisers to manage them from anywhere, at any time with the new Twitter Ads companion," wrote Christine Lee, Senior Product Manager, Revenue.
Twitter rolls out Mobile Ads Manager Read More »
Facebook has just tweaked the News Feed with a featured dubbed "See First" that could be a potential game changer for marketers. Hide and seek Facebook explained in a blog post that the update was designed to give users more control over their News Feed, by choosing the content from up to 30 users to appear
Why Facebook’s ‘See First’ is a game changer Read More »
Facebook has just changed the way it charges for ads – and it's good news for marketers. Down, down, prices are down Now marketers will only have to pay for clicks, not broader engagement. That means you're only charged is a user a actually click-through on your ad, and not if they Like, comment or
Facebook update just gave marketers more spending money Read More »
Twitter is testing two new pages that intend to change the way users interact and share products. Visionary? Twitter announced the new pages, Produce and Place Pages and Product and Place Collections, in a blog post. "It can be challenging to find and engage with the most relevant Tweets, images and videos about products and
Twitter takes a leaf from Pinterest’s playbook Read More »