Facebook has finally launched Partner Categories in Australia. This powerful feature will allow marketers to reach segments of people who have key attributes that we care about, based on their off-Facebook activity. Segment and succeed To date, we have been able to advertise to people based on their expressed interests on Facebook – age, gender, favourite […]

Social media moves at a frantic pace and it can be hard keeping up to speed on the latest stats. So today we're looking at five keys social facts every marketer should know about. 1. Timing is everything While far from an exact science, new research from Chartbeat indicates the best time to post is

Live-streaming video app Meerkat has announced Cameo, a new feature that lets you take over live streaming videos.  Snap it up Meerkat explained in a blog post that Cameo is intended to make videos more interactive.  "Today’s app update is our biggest yet and the first big implementation of our vision for participatory media, and it

Twitter might be the master of mobile, but its latest roll-out looks a lot like Facebook. Don't be a Card Twitter has changed the way it displays links on mobile. Clunky URLs are out, image-heavy cards are in, similar to the way Facebook displays its mobile content. While not technically an update (it's based on

Are you a fan of Skype but looking to add a bit of personality to your video calls? Skype Qik might be what you're looking for. Jazz hands Skype Qik is an official Skype app that lets you jazz up mobile video calls with text, music and photos. Qik lets you record videos directly on your

YouTube is working on a Trusted Tester program that will give brands and creators more control over their content. More movie metrics The Trusted Tester program is part of YouTube’s Creator Studio app, and gives publishers the ability to update their account and respond to comments. The program also gives publishers access to their current

The term millennial gets thrown around like gold dust in digital marketing circles. Millennials are the mysterious golden goose that, once cracked, will reign down all sorts of treasures. And they also like taking lots of selfies. But how much do we really know about millennials, and how important are they to the digital marketing

You can never accuse Facebook of lacking ambition. Not content to be the biggest social network in the world, Facebook is looking to dominate ever new areas including instant messaging, video and payments. Now it looks like Facebook is eyeing music streaming. Face the music According to The New York Times, Facebook is currently in

GoPro has announced plans to let content create license videos made using their ubiquitous cameras. GoCash The GoPro Licensing Platform allows creators to license their videos to brands and production companies. Creators can watermark videos to protect against unauthorised use. To complete the transaction both buyer and seller must register for the service. Making movies At the