Facebook offers a new metric, ‘Talking about this’ to measure engagement

CanTeen has turned to Facebook to support promotion of National Bandanna Day on Friday, 28 October 2011

The Commonwealth Bank will double its digital media and advertising spend over the next twelve months, increasing its social media presence and generating more online content. CommBank haven’t revealed exact figures, though Nielsen reports the financial giant spent $55.5m on traditional media in the FY10/11.

A recent survey from the Australian Interactive Media Industry Association, (AIMIA) shows that despite 60% of Australian mobile users opting in to mobile phone marketing, only 12% of these interactions lead to a direct purchase.

ANZ and Origin online annual reports attract awards.

While the iPhone 4S dominated headlines this week, Amazon’s recently released Kindle Fire has the potential to directly impact how SMEs do business.

Steve Jobs, co-founder of Apple has died.

Apple has just unveiled the iPhone 4S, the latest addition to its iPhone line up.

In support of significant above the line activity launching Optus’ partnership with Qantas, Optus have launched a Facebook game, the Optus Elephant Air Race.

In a positive move for those eager for LinkedIn to improve its relevance and meet its potential, LinkedIn has released a plugin designed to make the job application process more streamlined for applicants and employers. ‘Apply with LinkedIn’ is a free service available to both job seekers and businesses.