In the world of PPC advertising, choosing the right bidding strategy can be the difference between success and wasted ad spend. With so many options and conflicting advice, it can be difficult for advertisers to know which path to take. Recent analysis from Optmyzr, an online ad software company, has highlighted the importance of selecting […]
[NEW STUDY] Navigating Digital Ad Bidding Strategies Read More »
At DMEXCO 2024, Google introduced a range of AI-powered updates to its Google Ads platform, designed to help advertisers better engage with their audiences and improve return on investment (ROI). These updates focus on expanding language support, offering enhanced creative controls, and providing deeper insights to optimise campaign performance. The overall goal is to make
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Australia’s privacy regulations are evolving, and as marketing and communications professionals, understanding the implications of these changes is crucial. With new penalties, privacy torts, and expanded security demands, businesses must adapt to avoid reputational damage and legal penalties. This article explores the key changes, what they mean for marketers, and how to prepare for the
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Google is making a major shift in its video advertising landscape by merging its Video Action Campaigns (VAC) into the more versatile and AI-powered Demand Gen campaigns starting mid next year. The change comes as Google aims to enhance the advertising experience by offering a multi-format, automated approach that promises improved performance and broader reach.
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As we approach the business end of 2024, a new industry report from Wordstream offers useful insight for organisations wanting to benchmark their Meta Ads performance. Grasping these trends and benchmarks is crucial for advertisers aiming to refine their digital marketing strategies. By understanding how various industries perform on platforms like Meta, businesses can make
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Meta is set to implement a major overhaul in its approach to ad campaign measurement and optimisation, aimed at delivering more tailored results for advertisers. Damian Wandler & Fred Leach, Product Management, Meta, August 2024 “Every business is unique in what they value most, which is why we offer different ways for them to optimize
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Google has unveiled new AI-powered tools designed to enhance creative campaign performance for advertisers. First mooted at Google Marketing Live in May, the new design tools enable advertisers to remove, add, and replace objects within images, offering significant creative flexibility. These features are now available globally in English to all advertisers, with more languages coming
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After years of anticipation and uncertainty, Google has announced it will not be phasing out third-party cookies in the immediate future. This decision follows several years of deliberation in which the tech giant initially aimed to eliminate these tracking mechanisms by 2022. Instead, Google is now proposing an updated approach focused on enhancing user choice
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Starting next month, Facebook and Instagram advertisers will need to adapt to a significant change in the way they purchase ads on iOS devices. Apple is expanding its 30% service fee on ad payments made via its iOS apps globally, following its initial implementation in the U.S. earlier this year. This fee will apply to
Apple’s 30% Fee for Meta Ads Expands Read More »
At the Cannes Lions International Festival of Creativity this week, Meta has introduced a suite of AI-driven tools designed to enhance business growth, engagement on Threads, and unlock creativity. AI Chatbots on Messenger One of the highlights is the introduction of AI chat features on Messenger, built with Meta’s latest large language model, LLaMa 3.
Meta Unveils Marketing AI Chatbots Read More »