Instagram is expanding its Partnership Ads feature with a new element: Partnership Testimonials. This update allows brands to showcase creator endorsements in the comments section of sponsored posts, providing a quick and easy way for influencers to promote products. With 40% of Instagram users relying on creator recommendations when shopping, this new format has the […]
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Meta has introduced new updates to its AI-powered Advantage+ advertising suite, making it easier for businesses to optimise campaigns with minimal manual effort. The latest changes include a streamlined campaign setup, an expansion into lead generation, and a new Opportunity Score feature designed to improve performance. For marketers looking to increase efficiency and drive better
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LinkedIn has unveiled a new data-driven attribution model, designed to provide advertisers with a more accurate and comprehensive view of how their campaigns influence customer behaviour. Traditional attribution models, particularly last-click attribution, have long been criticised for overemphasising bottom-of-the-funnel interactions while undervaluing upper- and mid-funnel efforts. By integrating Multi-Touch Attribution (MTA) and Marketing Mix Modelling
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Starting in January 2025, Meta will enforce new restrictions on lower-funnel conversion tracking, significantly impacting health and wellness businesses that rely on performance marketing to drive sales. Brands selling products like supplements, fitness equipment, or medical devices, as well as subscription services such as fitness apps or meal plans, will be most affected. Despite the
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At Advertising Week 2024, Meta unveiled a significant expansion of its advertising toolkit, focusing on video-driven engagement and generative AI solutions. With video content now accounting for 60% of user time on Facebook and Instagram, these updates provide a robust pathway for brands to elevate their campaigns and capture consumer attention more effectively. The New
Meta Expands Video GenAI Tools Read More »
In the world of PPC advertising, choosing the right bidding strategy can be the difference between success and wasted ad spend. With so many options and conflicting advice, it can be difficult for advertisers to know which path to take. Recent analysis from Optmyzr, an online ad software company, has highlighted the importance of selecting
[NEW STUDY] Navigating Digital Ad Bidding Strategies Read More »
At DMEXCO 2024, Google introduced a range of AI-powered updates to its Google Ads platform, designed to help advertisers better engage with their audiences and improve return on investment (ROI). These updates focus on expanding language support, offering enhanced creative controls, and providing deeper insights to optimise campaign performance. The overall goal is to make
Google Introduces Advanced AI Features for Smarter Ads Read More »
Australia’s privacy regulations are evolving, and as marketing and communications professionals, understanding the implications of these changes is crucial. With new penalties, privacy torts, and expanded security demands, businesses must adapt to avoid reputational damage and legal penalties. This article explores the key changes, what they mean for marketers, and how to prepare for the
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Google is making a major shift in its video advertising landscape by merging its Video Action Campaigns (VAC) into the more versatile and AI-powered Demand Gen campaigns starting mid next year. The change comes as Google aims to enhance the advertising experience by offering a multi-format, automated approach that promises improved performance and broader reach.
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As we approach the business end of 2024, a new industry report from Wordstream offers useful insight for organisations wanting to benchmark their Meta Ads performance. Grasping these trends and benchmarks is crucial for advertisers aiming to refine their digital marketing strategies. By understanding how various industries perform on platforms like Meta, businesses can make
[NEW STUDY] Meta Ads Benchmarks 2024 Read More »