Meta has introduced a range of new advertising tools across Reels, Threads, and its broader ads platform, aimed at helping brands increase visibility, refine audience targeting, and improve campaign performance. The updates, announced at Meta’s annual Brand Building Summit, come as marketers prepare for the holiday season and seek new ways to reach audiences through […]
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Meta is accelerating its pivot to fully automated advertising, with sweeping changes to detailed targeting and exclusions that will impact campaign structure from January 2026. These updates are not optional. Advertisers still relying on manual targeting should act now to prepare for a future led by AI-powered automation. Meta’s AI-Led Advertising Vision Mark Zuckerberg’s earlier
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Google has introduced a new conversion metric for advertisers: Branded Searches. Quietly launched after being teased at Google Marketing Live 2025, this new feature allows marketers to measure how their upper-funnel campaigns spark brand interest across Google Search and YouTube. It’s a long-awaited capability that offers tangible insight into the awareness stage, traditionally one of
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Google’s rollout of AI Mode on 20 May marks a major shift in how people search online. It is not a full leap into large language models (LLMs), but it is the clearest move yet toward integrating generative AI into core search behaviour. The implications are significant, not just for users, but for advertisers navigating
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Meta has unveiled a series of significant updates to its messaging and ad infrastructure, with a strong emphasis on WhatsApp. These enhancements are designed to streamline campaign management, deepen customer engagement, and future-proof brand communications in an increasingly AI-driven environment. Messaging Becomes a Priority At the heart of the announcement is Meta’s drive to make
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Meta has launched a major monetisation push for WhatsApp, introducing native advertising and paid subscriptions within the app’s Updates tab. This is the first time Meta has embedded ads directly into WhatsApp since acquiring the platform in 2014. Until now, the only way marketers could use WhatsApp at scale was via Click-to-Message (CTM) ads placed
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Meta is expanding the availability of Opportunity Score in Ads Manager, providing advertisers with a straightforward way to optimise campaign set-up and adopt proven performance recommendations. Now available globally, the tool offers a simple framework to improve efficiency and reduce costs across Meta campaigns. Opportunity Score provides a 0-100 rating that reflects how well a
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LinkedIn is deepening its focus on video, positioning itself as a premium platform for corporate storytelling. At its first-ever NewFronts presentation, the company introduced a range of expanded video ad formats and distribution tools designed to help marketers reach professional audiences more effectively. Video consumption on LinkedIn continues to grow. The platform reports a 36%
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Meta is rolling out a new feature within Ads Manager aimed at making its performance recommendations more visible and actionable. The Opportunity Score, which has been in testing for some time, is now being highlighted to more advertisers through a prominent notification system. This score is designed to help advertisers understand how well-optimised their campaigns,
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In the B2B world, lead generation is not simply a numbers game. The true value lies not in how many leads are generated, but in how many of those are actually qualified — leads that have a strong likelihood of converting into customers. LinkedIn has recognised this shift in focus and introduced a feature designed
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