While Facebook boasts an increasingly powerful suite of ad tools, there's still plenty of room to tune up your Facebook spend. Today we're looking at one of the most effective ways: AdEspresso. Add it up AdEspresso lets you optimise your Facebook Ads with a few quick clicks and conduct comprehensive A/B testing with thousands of …
One year ago Facebook launched On This Day, the feature that took users down memory lane in an attempt to pause and reflect. And hopefully boost Facebook's engagement stats. So we thought it fitting to take this anniversary to have a look at Facebook on this day. 1 billion Facebook now has 1 billion daily …
Facebook’s pursuit of both Twitter and YouTube’s turf is escalating as it attempts to woo more celebrities to use Live, its newish live streaming feature. Live in the moment Live launched last year, and was originally only available for high profile users and select partners. While Live remains exclusive for brands with Verified Pages, Facebook …
A couple of weeks ago Facebook started the global roll-out of their Reactions buttons, and the feature seems to have gone down well with most users. With these changes, Facebook users can continue to “Like” or “comment” on posts, but now, along with the "Like" button, select from five other animated emojis: Love, Haha, Wow, …
There's something to be said for making the most of products you love, regardless of whether it's for work or play. Businesses using Facebook Pages can now learn even more about local users and the impact of their advertising on the popular social network. Tell me where you've been If a business has their Page …
Videos, events, user base, engagement – the list of things Facebook dominates goes on and on. However one area Facebook is yet to master is music. Something that's being addressed with the latest update to Messenger. Tune in Facebook recently announced that Messenger is now integrated with Spotify, meaning users can share songs and playlists …
Video on Facebook has been big news for some time, but now Facebook Live (its live video streaming function) is becoming all the rage. To emphasise the value of live streaming video, Facebook has just updated how it ranks this emerging content. Live in the moment Facebook announced the update in a blog post. "Now …
Whoever said Facebook was just about Likes and soaring profits? The social network has shown its softer side with the launch of a new website for nonprofits. Learning curve Facebook for Nonprofits is designed as a space to give nonprofits and NGOs advice on how to improve the performance of their Facebook Pages. "We want …
A leaked report suggests that Facebook is considering monestising its super popular app Messenger. Get the message? The report, first mentioned in Tech Crunch, indicates that ads are en route to Messenger. However the ads will differ from those currently in place on Facebook, and only pop up in message threads with brands. To keep …
Facebook has celebrated turning 12 by announcing a new way users can share the virtual love: birthday videos. Hip hip hooray? The new Birthday Cam for iOS lets you post a 15 second video greeting to your friends celebrating their big day. Birthday-themed frames can also be added before being shared on your friend’s wall. …