App analytics giant Apptopia has released aggregated session time data for the world’s leading apps. Comms, socials and streams The ‘time wasters’ label is most commonly applied to games, Apptopia’s figures shows that communication apps are taking up many more hours of users’ time. WhatsApp tops the list for the most time spent in-app, with […]
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In the past year, Instagram has added more new users than Snapchat has total users. The great race The gap in user growth continues to widen as Facebook IPs continue to leave Snapchat and Twitter in the dust as the latest stats hint at Facebook’s dominance. Snapchat’s dilemma remains the same, incredibly popular among the
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Facebook is dabbing its proverbial forehead as it takes into account the meaning of being responsible for a quarter of the earth’s population. A shinier Facebook Five short years after hitting the billion monthly user milestone, Facebook has doubled that, and is navigating the rocky social waters of responsibility. A year ago, when Facebook reached
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Facebook has announced the launch of three new advertising solutions meant to help publishers of games encourage in-app purchases. The deets Facebook is focusing on the console, PC, and mobile gaming industry to garner more revenue, while bringing playable ads to the platform. Reminiscent of AdColony, the new format will enable users to play a
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Pages is receiving a thorough upgrade that will not only allow new publishing controls, but also add primary country location and Page merge details all within the new Page Info tab. The authority The updates also make it more difficult for admins to promote a Page using fake or compromised accounts. Two-factor authentication protocol will send
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Snapchat has launched their new pilot program Snapchat Storytellers which is meant to test the waters on courting influencers and bringing big brands to the business. Money and content The pilot is partnering brands with five of Snapchat’s strongest content makers, including Cyrene Q, Mplatco, and Shonduras. Theses Snap-celebs will appear in ads for Discover and Stories,
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Facebook and Instagram are rolling out new tools to help users navigate and use their time more efficiently over their respective apps. New Arrivals The tools for both apps promise new daily reminders, increased notification control, and an easy to use activity dashboard, according to the latest announcement. Facebook wants very much to be seen
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Instagram's IGTV is struggling to find a foothold with users, as the long-form standalone app expansion proves difficult for 'Grammers to stumble across. Little orange button Since launching in June, IGTV has yet to find its groove, and Instagram is hoping a new carousel in the main feed could be the answer. At the moment,
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As the migration from Facebook’s flagship app continues, users are finding new homes on the social network's many other products. Silly human, you can not flee Following Facebook’s less than stellar numbers for Q2, the platform has released stats that indicate users are migrating to Instagram, WhatsApp, and Messenger. Mark Zuckerberg says that of the 2.5
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YouTube’s doing a limited test on a presumably Instagram-inspired feature—an Explore tab. Discovering effectiveness of discovery As explained in a Creator Insider clip, YouTube’s Explore tab will be a new way for viewers to discover content that they might otherwise miss, but to do so with the help of an algorithm that filters out the
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