[SMK] AI & Digital Marketing Capability Transformation
Since launching last August, Instagram Stories has proved that if you can't beat 'em, join 'em. While Stories strongly borrows from Snapchat's winning format, now the feature is beginning to eat into Snapchat's user base. Snap it up According to Tech Crunch, sources spanning analytics providers, talents agents, and even social media celebrities are reporting
Instagram Stories threatening Snapchat’s bottom line Read More »
The numbers are in: teens continue flocking to Snapchat – at the expense of stalwarts Facebook and Instagram. Numbers game The Taking Stock with Teens report from Piper Jaffray quizzed 10,000 US teens about their social usage and preferences. The report found 80% of teens use Snapchat monthly. This is up from 74% last year.
Study: Teens choose Snapchat over Facebook and Instagram Read More »
Instagram has released a new study showing how mobile is turning the home goods industry on its head. Home alone From January to March this year, one-fifth of US digital sales in the home goods category occurred on mobile. Indeed, IKEA now sees one third of its purchases happening on mobile. Gramming the goods Of
Instagram Study: Mobile and Home Goods Read More »
In a bid to gain more widespread adoption, Twitter has decided to let its hair down and finally get an Instagram account. Hey guys, is it cool if I come? In an innovative attempt to think outside the Twitter-box, photos of their “what's happening” ad campaigns have debuted on Instagram. The account already has over
Twitter late to Instagram party Read More »
Want to know why we really use Facebook and Instagram? So does Facebook. Recently the Facebook IQ team commissioned Ipsos Connect to study people aged 18 – 64 years in Australia, Brazil, France, Japan, the UK and US who use Facebook and Instagram at least once a week. Here’s what they found. Warm and fuzzy
Study: How we’re using Facebook and Instagram Read More »
If the best way to get your Instagram uploads in front of more eyes is to use hashtags, why does typing tags have to be such a drag? One developer, frustrated by this very problem, has released a new app Magnify that could solve this modern conundrum. Shareable imagery Taking advantage of Android's Accessibility Service,
Magnify your Instagram hashtag game Read More »
Since launching in August, Snapchat-style Instagram Stories has been a hit, and is now used by 150 million Instagrammers. Now Instagram is cashing in on its latest win, adding business insights and ads to Stories. Metric moments Instagram Business Tools now includes data on Stories. If you've got an Instagram Business Profile, you can now
Instagram brings Insights and Ads to Stories Read More »
Instagram had a steady-as-she goes sort of year. We saw stable growth, but no huge changes or updates. Adopting a "if-it-ain't-broke" approach, Instagram's biggest news was probably the controversy over its new logo. Love it or loathe it, the rebranding didn't affect Instagram's army of users. Easy does it Instagram passed a milestone in 2016,
Year in Review: Instagram 2016 Read More »
Instagram might traditionally be associated with lifestyle, food, and beauty content. However a new report shows the auto industry (and its fans) have taken to the platform like slicks to a racetrack. Driving it home It turns out auto enthusiasts are on Instagram 21 times a day, seven days a week. While two years ago 38%
Up to Speed: How Auto is driving sales on Instagram Read More »
While Facebook owns many profitable properties, they don't always play together that well. This might be about to change with the announcement of a unified inbox. Stay on Message Facebook Pages, Instagram, and Messenger now share a common inbox, via the Pages Manager mobile app. The tabbed interface shows all your social stuff in one place, including
Facebook Pages, Instagram & Messenger get Unified Inbox Read More »