[SMK] AI & Digital Marketing Capability Transformation
Facebook has patented a new tool to help estimate the buying potential of perspective customers, using a new standard of metrics. Master profilers According to CBInsights, a decision tree collects data points on user education, history of travel, number of devices owned, and living situation. The analytics tree assigns different values to data that when
Facebook Analytics to focus on Socioeconomics Read More »
A/B testing has become an industry standard, but are you doing it right? The EDM experts at MailChimp have shared their secrets. How long to run? A/B testing aims to optimise your electronic mail-outs. By sending tweaked versions of an email, you can see which gets the best response. To get reliable indicator that one
Do A/B Testing right: MailChimp Read More »
Major retail brand H&M has found itself in legal trouble, after being called out for using music in a social media campaign without the owners’ permission. What happened? Mike Katz, a Melbourne based musician and producer (who goes by the name Harvey Sutherland), penned a track called Bamboo. Katz discovered H&M used the piece in
H&M told to Stop the Music Read More »
The days of screen capping are numbered: Instagram plays with a new feature allowing users to repost other people’s Instagram posts to their own Stories. Retweeting-style comes to Instagram Only in its preliminary testing, some users may have noticed a new “add post to your story” option when tapping the share icon accompanying regular posts.
Instagram tests ‘Regram’ feature Read More »
LinkedIn has posted its review of interview tactics prevalent in the new year and the tricks to being the most competitive candidate. Show them what you got Interviews are leaning further into research-based approaches with more of an audition element. They want to know what you can really do, not just on paper, opting
LinkedIn: Interview Culture in 2018 Read More »
Facebook has announced a call for online gamers and introduced “in-game tipping” to bolster engagement and compete with YouTube and Twitch. The (video)game wars In a recent blog post, Facebook outlined new features along with a new service to grow online gaming audiences through their new “gaming creator pilot program.” The new program is meant
Facebook searching for Game Streamers Read More »
Following fixes in December and January, Google is further modifying the interfaces of Google Docs, Slides and Sheets. Switcheroos Regular users of G Suite will notice a re-ordering of items in the ‘File’, ‘Edit’ and ‘Tools’ menus. The reshuffle is meant to be more practical and intuitive, so let’s hope the change comes naturally. Also,
Martech Mashup: Makeover for Google Docs Read More »
Google is spearheading local news with a new app called Bulletin, letting any user post photos, videos, and messages straight to the web from mobile. Hyperlocal Without blogs or personal sites, Google is streamlining public stories that can be accessed directly through Google search and social networks, all thanks to Bulletin. Competing with Twitter and
Google gets Crowdsourced with Bulletin Read More »
Instagram Direct could mark a significant shift in Instagram’s core focus, expanding itself into what could be a full on communications service. Video: its hot right now Inline with top competitors like WhatsApp and Facebook Messenger, a recent Instagram leak suggests the platform may be ready to enable users to make video calls. The central
Instagram Direct Video Hints at Big Change Read More »
Google is making it easier to generate good automated metrics on the effectiveness of app promotions. Promo code redemption tracking Promo codes are a common way to motivate app sales and boost chart performance. Until now, the ability to internally analyse the success of such promotions has been limited. That’s about to get easier, as
New Android Promo Metrics Read More »