[SMK] AI & Digital Marketing Capability Transformation
In the customer service industry, it always pays to be nice. New research from Twitter suggests its users respond to positive interactions with better recommendations and – in a big win for brands – a willingness to spend more money in the future. Money, money, money Partnering with Applied Marketing Science, Twitter's study found
Positive tweeting boosts brand revenue Read More »
MailChimp has released a new way for marketers to better tailor their messaging: pre-built segmentation. Perfect fit A few months back MailChimp released e-commerce segments, which made it easier for marketers to identify and target specific types of subscribers. Now MailChimp has created 12 of the most common segment traits and behaviours, so you can
Martech Mashup: Pre-Built Segmentation comes to MailChimp Read More »
It might have been inspired by the launch of its first phone, or it may be a nod to browsing trends. Either way Google is starting to index search results for mobile, in an attempt to give users on-the-go an improved search experience. Twist and shout Google is planning to release the new mobile search
Google to start unique search index for Mobile Read More »
Google will finally return some all-important memory back to some users' PCs, with an update to Chrome expected to arrive in December. Heavy load Chrome has been an infamous RAM hog, a situation which hasn't improved as websites gained upgrades to take advantage of new technologies. Focusing on computers with up to 1GB of memory
Chrome finds cure for memory loss Read More »
Pinterest has released a blog post giving hints on how to snag millennial moolah. Cashed up Pinterest says that as millennials mature, so do their bank accounts. Over a third of "older" millennials on Pinterest (those in their late 20s and early 30s) have household incomes of US$100K or more. And they're looking to purchase higher-end
Pinterest’s top tips on marketing to Millennials Read More »
Twitter continues its frenetic schedule of testing and tweaking – with the latest casualty appearing to be Moments. Just one moment Certain iOS and Android users have seen the less than venerable Moments replaced by a new Explore tab. Explore seems to be a mash up of Twitter's defunct Discover feature and Moments. It contains
Twitter expands with Explore Read More »
Instagram now has an app that works on all devices that run Microsoft’s Windows 10 operating system. Windows covered As announced on the official Instagram blog, Windows 10 tablet users—yes, they do exist—can now capture, edit and share photo and video through Instagram directly on their device. Apple in the cold The visual content social
Instagram for Win 10, not iPad Read More »
Dropbox has released five new iOS features to make working on-the-go easier. Keep on truckin' The new Dropbox for iOS app has been rejigged with increased sharing and productivity tools. The update we like the most is the ability to sign PDFs directly from the app. If we never have to print and scan a document
Dropbox’s 5 new features for working on-the-go Read More »
Giphy Cam is a free video/animations app that’s been a leading tool for social media addicts on iOS. It has finally come to Android. DIY easy animation Giphy Cam users can make gif files directly from their mobile device in a few different ways—from a video snippet recorded through the app, shooting 5 still frames or
Android Easy Animate App Read More »
In this instalment of SMK Explores, we’re going to take a look at Instagram Stories. We’ll tell you how to use it, and why you should care about it. What are Instagram Stories? Instgram ‘Stories’ is a fairly blatant rip-off of Snapchat’s ‘My Story’ feature. It allows a user to create a narrative using multiple
SMK Explores: Instagram Stories Read More »