[SMK] AI & Digital Marketing Capability Transformation
TV is the simple name of a new Apple app coming to iOS. Integration and intermediation seem to be the objective. Virtual Video Hub for Apple The front page of Apple’s TV app will have fresh releases from shows that the user already watches, whether it be through iTunes or an integrated service such as
Apple TV Goes Mobile Read More »
Don't go hungry and don't get bored – your Facebook friends will soon find the perfect restaurant or the most exciting event for you. What's new Facebook's new recommendations feature allows users to write a status requesting suggestions for anything from food and clothing shops to hairdressers. Friends' recommendations will then appear on a
Facebook says Recommend the best Read More »
Step aside, YouTube, you've been passed by the competition. A study of 300 media executives by Trusted Media Brands has found that marketers are now leaning towards social platforms for their video, aware of their pull with users. Clip it The survey found marketers prefer Facebook, Snapchat and Twitter for video campaigns (65%) ahead of
Social video a hit with marketers Read More »
A new survey shows that mobile and social are powering a retail surge around the globe. Mobile shop front The IAB Global Report, which surveyed users in 19 countries, found that 60% of global mobile purchasers often discover products and services on social platforms. Over one third of respondents used social media to share their
Stat Attack: Mobile and Social powering global retail Read More »
Tribe Influencer is an app by Tribe Digital (Australia) that promises to connect companies to social media influencers in new and hopefully interesting ways. Influencer offering For people with a significant social media following who haven't yet monetised it, Tribe Influencer presents an easy-in to that marketplace. Influencers with at least 3,000 followers on either
Need influencers? There’s an app for that Read More »
Coke vs Pepsi. Star Wars vs Star Trek, Crunchy vs Smooth Peanut Butter. In the history of colossal battles, Snapchat vs Instagram mightn't quite stack up, but many a marketer will be considering where best to spend those precious campaign dollars. So today we're stacking up both platforms in a virtual face off. Weigh in
Snapchat vs Instagram Read More »
Music streaming app Spotify has been serving malicious adverts to users. Community reports A couple of weeks ago, a Spotify Free user posted about the issue on Spotify’s support forum. The user noted that the streaming service was repeatedly launching browser pop-ups featuring questionable downloads. The original post has received 23 pages of comments from other
Spotify Malvertised Read More »
WeChat—one of the world’s most popular standalone messaging apps—has unveiled plans to retail a drone that has the sole purpose of live-streaming video through the app. Meet Ying Named the Ying drone, it is being marketed by WeChat’s parent company Tercent. While it is not yet officially released, the price tag is set to be
WeChat’s app-specific video drone Read More »
The Play Store will soon offer a streaming try-before-you-buy functionality for apps. Try now, buy in 10 minutes Try Now will grant 10 minutes’ free streaming access to paid games available through Google’s Play Store. If the user does not play for a full 10 minutes in a single sitting, they can come back and
Google Play trials Try Now Read More »
Tribe has released a massive update that brings speech recognition and suggested links to video calling. Dial it in Tribe's walkie-talkie app for iOS and Android now automatically adds subtitles when you make a call. The "Magic Word" function offers all sorts of interesting links based around your utterances. For example, if you're chatting about Kim
Tribe takes video chat to next level Read More »