While many brands have their social strategy and content plans down pat, far fewer are across all-important analytics and measuring ROI for all those tweets and posts. Thankfully if you’re in Melbourne in March, you can up-skill your data chops at MeasureCamp. Music by Numbers MeasureCamp started in London in 2012, and has since expanded

Successful email marketing doesn't stop with your email software. There are many valuable resources at your hands that can help grow, optimise, convert, and analyse your email marketing efforts.   So take your results up a notch with these hand-picked tools every email marketer should know. A/B test your landing pages with Unbounce Capturing online

We've all been there: inadvertently sent a text then immediately regretted it.  Now you can rewind time (sort of) with Viber's latest update: the ability to delete messages once they've been sent. Social superpowers? Viber now lets you remotely obliterate any message you've sent on the recipient's phone. The feature works whether the message has

Vine is probably the best place for short-form videos on the internet, but finding those snippets of video gold can be difficult. This is something Vine is looking to address with its latest update: personalised channels. Bespoke in beta Vine announced the news in a blog post. "Our home feeds on Vine are filled with posts

Siri might get all the press, but there are plenty of other digital assistants out there in the electronic ether. Today we're looking at Microsoft's Cortana.  Virtual valet While Cortana is designed for Windows Phones and PCs, it's also compatible on iPhone. The app works on a similar premise as Siri: ask Cortana questions about virtually

Say the word "podcast" and you might envisage a few geeks in a basement debating the merits of Star Wars vs Star Trek. However podcasts have recently undergone a quiet revolution, and in 2016 are poised to becoming one of the fastest growing mediums for individuals and brands to reach new audiences. Pod on The

The 1 billion club is a rarefied field, composing such superstars as Facebook and YouTube. Now that space is a bit more crowded with the inclusion of Gmail. Mail room The news came amidst Google's recent earning report, which revealed Gmail now has over 1 billion monthly users. In 2012 Gmail had just 425 million

Privacy compliance is one of those areas that seems to confound and confuse. So today we're taking a look, in simple terms, at what’s involved. Do I need to comply with privacy and spam laws? If your annual turnover is $3 million or more then you must comply with privacy laws. You have to comply