[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

August 2016

Using Social Media Influencers – the legal perspective

Brands are successfully using social media as an advertising platform, either by creating their own communities or tapping into those of social media influencers. This has become the new mother lode of online marketing. But what are the legal implications? The legal side As I’ve mentioned in previous articles, the same laws which govern advertising …

Using Social Media Influencers – the legal perspective Read More »

Snapchat releases Australian GeoFilters

In another indication that Snapchat's reach is becoming more global, the ephemeral messaging service has released a heap of new geofilters custom made for Down Under. Oi oi oi 50 personalised geofilters are now available, mainly based around Sydney locations including Sydney Harbour and Bondi Beach. And Snapchat's just getting started: 100 new filters for …

Snapchat releases Australian GeoFilters Read More »

YouTube gets encryption boost for brands and Bieber fans

You can now post view your favourite videos on YouTube, safe in the knowledge that they're encrypted. Mostly. Private viewing YouTube announced the update to its security settings in a blog post. Essentially, YouTube now has Google's HTTPS transparency report.  What this means in English is that 97% of YouTube traffic is now encrypted. And …

YouTube gets encryption boost for brands and Bieber fans Read More »