While Instagram might be cloning its most popular features at a breathtaking pace, it hasn't stopped Snapchat from rolling out new carrots for users. The latest: you can now create your own Geofilters more easily using a design studio. Geo-that While you’ve been able to mock up your own Geofilters for over a year, the …
Always one to define or buck trends, Facebook has announced an update to the way it handles hot content. The Trending results page has been redesigned. Stay on Target Aside from a sleeker look, the page makes it easier to discover what various publications are saying about trending and breaking news. For example, if Donald …
Do you use Instagram and MailChimp? Then read on to learn about the new Instagram Ad Campaigns from the email client. Gram to Go MailChimp launched Facebook Ad Campaigns a few months ago, with the Instagram version working much in the same way. Creating an Instagram Ad mirrors the process of building an …
Martech Mashup: Instagram Ad Campaigns for MailChimp Read More »
Who says kitten videos are bad for you? A new study shows YouTube has the most positive impact on children's mental health, while Snapchat and Instagram have the worst. Video wins The #StatusofMind Report published by the Royal Society for Public Health and the Young Health Movement, surveyed 1500 people aged 14 – 24 years from …
Report: YouTube best for kid’s mental health, Instagram worst Read More »
If imitation is the sincerest form of flattery, Instagram really has a soft spot for Snapchat. The latest “Snapchat-inspired” update for Instagram: Location Stories. What a Story Location Stories, which collates multiple stories into a slideshow tagged with a location sticker, is now available on Instagram’s Explore page. The feature makes it easier to dive …
If you're doing well enough to keep up with the advances in ad tech, there's likely one area that you've overlooked: Privacy Policies. While you were Sleeping Before you hit 'Back', consider all that has happened in recent times: * Google updated their own new account T&Cs to declare to users they have dropped the wall …
The one bit Ad Tech you’re probably out of date with Read More »
Instagram seems set to let users archive posts from their profile, similar to deletion but with the ability to put it back later if they change their mind. Covered for recklessness Instagram users who delete a post on a whim may later regret it. If they want it back up, they’d have to do it …
A report from the Internet Creators Guild sheds light on the shadowy back-end of YouTube monetisation. Brand deals > Pre-roll The report authors surveyed professional creators to discover their methods, concerns, and income patters. It found 50% of creators now get most of their income from brand deals—agreements with advertisers and marketers to mention them …
Skype has followed Instagram by following Snapchat. Vibrant colours, stickers, animations and emojis: it’s the opposite of growing up. SnapSkype Skype’s total redesign hones its focus on texting with a slick interface, and an ability to react to individual messages with emojis. Then, there’s ‘Highlights’—Skype’s answer to Stories. Take a pic or video, decorate it …
Viral hate messages will be less profitable in future, thanks to a revision of YouTube’s Advertiser-friendly content guidelines. Response to criticism In recent times, YouTube has come under fire for its failure to monitor content. In some circumstances, this has led to advertisers’ brands being set alongside content that they did not want to be …