August 2023

Amazon Expands Sponsored Products ads To Pinterest, BuzzFeed, Mashable and More

Leave a Comment / Ads, Amazon / By Russell Hughes

Amazon’s Sponsored Product ads will now appear on third-party apps and websites such as Pinterest, BuzzFeed, LIfehack, Mashable, Raptive and Hearst Newspaper sites, although it’s worth noting that this list may increase as Amazon expands the scope of Sponsored Product ads. Alongside the expansion of ad outlets, Amazon has also spent some time refining the …

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Meta Launches New Generative AI Tool For Audio and Music

Leave a Comment / Meta / By Russell Hughes

Meta has launched a new AI tool that “promises” to let small business owners easily add a soundtrack to their latest video. Meta “That’s the promise of AudioCraft — our latest AI tool that generates high-quality, realistic audio and music from text.” Essentially, a marketer could type into the system “advert scene with a man …

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Meta Set to Bet Big On AI Powered Chatbots

Leave a Comment / SMK Post / By Russell Hughes

Meta is working on some big AI-powered projects which it could roll out as early as September 2023, reported the Financial Times. According to the FT, the Mark Zuckerberg-headed company is preparing to launch several AI-powered chatbots that can have “humanlike” conversations with users and each one is expected to have a unique personality. Meta’s …

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YouTube Shorts Gets New TikTok Style Editing Tools

Leave a Comment / YouTube / By Russell Hughes

YouTube wants to make it easier for content creators to tap into Shorts’ two-billion monthly users, so it has introduced six new ways to create videos on the platform. First, creators can now take advantage of a new ‘Collab’ feature that lets you record a Short side-by-side with other YouTube or Shorts videos, which is …

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TikTok Adds Text Posts, Following Meta’s Lead

Leave a Comment / TikTok / By Russell Hughes

TikTok has announced a new feature called text posts that should be available to all users right now. Text posts will look similar to Instagram Stories’ text updates, and give users a new way to share content within the app. A new option for creators TikTok says the new format gives users new ways to …

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Google Warns Businesses Against Culling Old Website Content

Leave a Comment / Google / By Russell Hughes

Google has said deleting old content to improve a site’s SEO “isn’t a thing” and that old content can still maintain value. Danny Sullivan, Search Liasison, Google “Are you deleting content from your site because you somehow believe Google doesn’t like “old” content? That’s not a thing! Our guidance doesn’t encourage this. Older content can …

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ABC Exits X (Twitter) Citing Rising Toxicity

Leave a Comment / SMK Post / By Russell Hughes

In a thinly veiled attack on X (the platform formerly known as Twitter), Australia’s national broadcasting agency ABC has decided to shut down all of its accounts apart from: ABC News. ABC Sport. ABC Chinese. ABC Australia The discontinued accounts will no longer post but will feature a pinne message telling users where they can …

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Instagram Reels Upgrades; Expands Video Templates

Leave a Comment / Instagram / By Russell Hughes

Instagram wants to make it easier for users to create Reels by simplifying template discovery and usage. Now, if you have an idea that you want to turn into a Reel but aren’t sure how, you can discover high-performing clips and copy the format for your own by using Instagram’s Template Browser feature. Instagram Now, …

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TikTok Follows Meta and Launches Ads Transparency Library

Leave a Comment / TikTok / By Russell Hughes

TikTok has updated its Ad Library with searchable insights into all ad campaigns running on the platform. Marketers will be able to find information in ad targeting, reach, who paid for an ad and more. There is one drawback though. The platform will only show European campaigns – but even so, it could still be …

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X (formerly Twitter) Woos Brands With 50% Discounts on Ad Packages

Leave a Comment / Twitter / By Russell Hughes

In case you missed the news, Twitter is gone. X is now King. Elon Musk’s rebrand of Twitter to X has left many scratching their heads – and many in marketing watching with interest to see how X will build a brand identity and start to convince advertisers to spend the type of money Musk …

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