Google is bringing a ‘Community Updates’ feature to News, giving an AI-driven hyperlocal edge to the feed experience. Personalised to the postcode, or more As Google’s feed gets more and more personalised, it will surprise no-one to hear that they’re now also looking to provide content that is geo-targeted to a super-detailed degree. The objective, […]
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Microsoft is going after mobile game stream, as Mixer Create comes out of beta. From Beam to mobile In mid-2016, Microsoft bought Beam—a live streaming video platform for gamers. They rebranded it as ‘Mixer’ and integrated with both Xbox and Windows 10. Now, the new Mixer new mobile app—Mixer Create—is extending its reach to Android
Mixer Create is MS’s mobile game streamer Read More »
Dropbox has unveiled a security checkup tool to help ensure your account remains safe and tamper-free. Is it secret? Is it safe? With everchanging digital workspaces, the protection of sensitive material and proprietary documents is always top priority. In a continuing effort to keep your content safe, Dropbox recently announced the launch of their new
Martech Mashup: Dropbox beefs up Security Read More »
Facebook is beginning to use third-party fact-checkers to flag advertisers running ads linking to fake news. Fake news no more Facebook has been taking enormous steps to curtail the amount of ads leading to questionable news sources via Pages. Their latest step consists of removing any links being shared via their site that have already
Facebook cracks down on Fake Ads Read More »
Google is testing video on their popular Maps app. Test screening As of now, only a select crew (of around 30 million users) can upload video to Google Maps. But the moving pictures they put online as portraits of map-worthy places will be visible to everyone. Google has made their Google Maps ‘Local Guides’ the
Google Maps gets video Read More »
Apple has announced it's partnering with Accenture to work with larger enterprises to build advanced digital projects for iOS devices. Apple not falling far from the tree Even though Apple may be known for making accessible tools for consumers, the tech giant has long been working with heavy hitters like Cisco, IBM, and SAP to
Apple teams with Accenture for big business Read More »
Snapchat is reaching out to many of their key influencers, in order to bolster ad revenue and put a stop to a depletion of users. Hanging on to users is no longer a snap The latest earnings report of Snapchat’s model has shown they are slowly losing users to their top competition: Instagram. To fight
Snapchat battles to keep influencers from Instagram Read More »
Adobe has announced updates for Adobe Campaign, with the goal to expand its machine-learning feature. AI to make the optimum decision The Adobe Campaign update contains better dashboard layouts, new email templates, and stronger tools for multilingual campaigns but have bigger intentions for their AI feature. Machine intelligence learning already enables users to find the
Adobe AI wants to market your email campaign Read More »
Undesirables are using Facebook Messenger to spread infectious links to fool users into downloading potentially harmful adware. Trust no one Speculation on how the spread occurred suggests hackers may have used anything from “clickjacking” to hijacked web browsers according to Kaspersky Lab cyber security expert, David Jacoby. Tactics such as tricking users into clicking a
Facebook Messenger targeted by Malicious Adware Read More »
Marketing platform Klear has released analytics of 149 brands using Instagram Stories, to see how brands are embracing the new medium. Breaking down the numbers Across eight different industries, Klear has announced that 59% of brands are using Stories to link to a shoppable page, while 23% link to other social apps, and 10% linking to
Instagram: Brands tell their own Stories Read More »