Facebook and mobile specific ads are more effective than adapting television ads to devices and the trend is reshaping how videos are formatted. News feeds first and all others second Facebook has been working with MetrixLab to better understand how ads work best in Facebook News Feed as a primary video format. Different devices require […]
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Facebook has thrown down the gauntlet to streaming, by unveiling its own original video content, produced exclusively by its partners. Faceflix Facebook has rolled out original content to a small group of U.S. users via desktop, mobile, and TV apps, and it knows how to thank its partners. Facebook’s production partners will earn 55% of
Facebook begins Original Programming Read More »
Facebook Analytics is an invaluable tool for marketers, allowing us to explore users’ interactions with our brands and social pages. A few months ago, Facebook added a whole list of features that now allows us to track the full interaction path that leads to conversion. Bells and Whistles The update includes additions such as omni-channel
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YouTube is aiming to curb inappropriate content by offering an appeal process to users whose videos were restricted from earning ad revenue. Is your video right or trite? YouTube is launching an array of new tools allowing for users to more efficiently determine which videos are eligible for advertising and request appeals for previous videos
YouTube: Stricter Guidelines and more Monetisation Read More »
LinkedIn has announced plans to let users to seek out and connect with experts, to either gain a mentor or new employment opportunities. Nope, nope, yes! Swipe. At present, the new feature is only available to a limited selection of San Francisco and Australia-based participants. Potential mentors will have the ability to choose who is
LinkedIn goes Tinder-style Read More »
Pinch-and-zoom is a simple feature that Pinterest probably should have had for a long time. Now, it has. Discoverable detail Pinterest is continuing to make ideas and products discoverable by implementing a pinch-and-zoom functionality that many readers will be surprised did not already exist. It’s no surprise that it's one of their most requested features. It’s
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Snapchat's latest AI driven feature lets users compile multiple snaps into an extended clip of their favourite musical performances. From Snap to clip Hot the heels of the Pokemon partnership that let Snapchatters Pickachu themselves, ‘Crowd Surf’ has the comparative feel of a feature with real longevity. Analysing if and when there are a bunch of
Snapchat uses AI to Crowd Surf concerts Read More »
The combined total of active users using social media platforms has passed the three billion mark. We are digitally social According to We Are Social and Hootsuite, out of 3.819 billion internet users, 3.028 billion engage in social media. Just to put that in perspective, with a global population just shy of 8 billion, nearly
Social media hits Three Billion Users Read More »
Facebook has released Messenger 2.1, allowing businesses to automate customer conversations and boost NLP capabilities. Facebook Messenger: the sequel Facebook recently launched Messenger Platform 2.1 with NLP (natural language processing). Businesses will find it easier to build automated conversations within Messenger, generating more intuitive responses in chatbots. Meaning within customer texts can be better interpreted
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Google Maps and the ubiquitous Google Search are both getting a new feature: a Q&A section that will be appended to listings. Users ask Searching for the location on Google Maps or Search often leads to a local listing. Soon, they’ll each include a Q&A section. At launch, the section will appear at the foot
Q&A comes to Google Maps & mobile Search Read More »