Giphy has joined the race to monetise. And so, sponsored GIFs will soon be coming to messaging tabs on a device near you. How will it work? Sponsored GIFfs are likely to slot in intuitively for end users, showing up much the same as a sponsored result on a search page. According to TechCrunch, who […]
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Facebook has announced it will allow more control over high and low bids for ad placements. Cost per thousand impressions gets flexible According to Amelia Zins, Facebook’s marketing manager, the social media network’s new ad manager CPM Targets will allow users to set minimum bids regarding ad placement, accepting all bids above target with caveats
Facebook Audience Network users to set own CPMs Read More »
With over 13 million Company Pages available, LinkedIn has launched a smart guide to help businesses maximise their own Company Page. The yellow pages of now LinkedIn’s Company Pages are designed to help businesses build brand awareness, showcase proprietary practices and methodologies, and publish content. These Pages are also highly ranked within search results, lending
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AdWords Express now lets users decide which goal they'd like to achieve through specific online ads. Three goals for your business Goals will enable businesses to choose from three distinct initiatives: Call your Business, Visit your Storefront, and Take an Action on your Website. Call your Business will allow a company to receive more direct calls
Martech Mashup: AdWords Express adds Goals Read More »
After a promising first quarter, Twitter has failed to add any new users in the second quarter of 2017. Blue bird sings a softer song At 328 million users, Twitter has plateaued for a consecutive quarter. With a rocky track record, the platform was hoping to build on its previous success to no avail. Twitter
Twitter sees fewer tweeters in Second Quarter Read More »
No longer are Facebook Stories relegated to approved friends and family, now you can publicly share your Stories through public followers. We’ve never met, but this is my Story The Public setting found in your dashboard now offers the ability to enable another audience of followers to view your content. Allowing for the Public sharing
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Facebook now lets brands track metrics around video re-shares, including which Pages are re-sharing their content. Replays for larger audiences Following demands for more information on which Pages are re-sharing Facebook is providing just that, while also limiting what metrics the re-sharers have access to regarding the original content. Content creators can see who’s re-sharing
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Investment in traditional media is becoming less popular as internet based marketing trends towards being the dominant strategy for ad revenue. Internet killed the television star According to the UK based Advertising Association and Warc, the 2017 first quarter has seen digital ads accounting for 50% of total UK media spending. Driven primarily by mobile
Traditional marketing on the decline, digital on the rise Read More »
For the first time ever, Facebook is building a video chat device for home use, the first significant hardware product to be released from their Building 8 lab. Zuckerberg’s plan to bring users closer together The new device is rumoured to be a large screen/smart camera combo specifically designed for distance communication. The product already
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Pinterest is launching Pinterest Search and Lens on home feeds, in a effort to boost mobile and visual searches through the platform. Seek and pin with more efficiency According to Pinterest, a new search bar imbedded in the home feed will enable users to simply type in a keyword, rather then opening a separate Explore
Pinterest ups its Search Capabilities Read More »