[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

SMK Editor

Reddit pivots to become a social network. Are you ready?

Reddit is slowly but surely attempting to re-invent itself as a social network. Are you Reddit-ready? Reddit all about it Reddit is best known as an online community where content is discussed and aggregated, based on up-votes. Basically, users create a post and the more up-votes (similar to Likes) it receives, the further up Reddit’s

Reddit pivots to become a social network. Are you ready? Read More »

Selfies and Snail Slime: Tracking beauty conversations on Facebook

We all know beauty ambassadors, posts, and products are incredibly popular on Facebook and Instagram. Now a study from Facebook IQ drills down into beauty conversations across the platforms. Beauty and the Bestie The wonderfully titled Selfies and Snail Slime study from Facebook analysed the conversations of over 3500 female beauty shoppers across the UK,

Selfies and Snail Slime: Tracking beauty conversations on Facebook Read More »

Snapchat World Lenses: A new way of seeing things?

Snapchat is engaged in a game of follow-the-leader at the moment. It releases a new feature, and if it’s a hit Instagram (and increasingly other platforms) mimic it. Often within months. Here’s the latest: World Lenses now being transferred into floating 3-D graphics. Zeitgeist? The new feature is being initially trialled by heavyweights Netflix, Dunkin’

Snapchat World Lenses: A new way of seeing things? Read More »

Instagram trials Direct Response Ads

Since launching in August last year, Instagram Stories has been a runaway hit. Now the platform is testing Direct Response Ads within the popular feature. Click Here Now The ads span a range of call-to-actions, including sign-ups and app-installs. The functionality is (surprise, surprise) similar to what brands can already do with Snapchat Stories. Previously,

Instagram trials Direct Response Ads Read More »

Martech Mashup: The best Data Management Platforms

Adobe Audience Manager was recently recognised for the third consecutive year as leader in Forrester Wave: Data Management Platform. Q2 2017 belongs to Adobe The Forrester Wave: Data Management Platform rates some of the biggest names in data management, such as Nielsen, KBM Group, Adform, Lotame, Salesforce, Run, Oracle, and of course, Adobe. Since 2013

Martech Mashup: The best Data Management Platforms Read More »