So you're caught between a rock and a hard place. You've seen all the Adpocalypse stories and are concerned that your programmatic ads are costing you millions in fraudulent clicks at best or associating your brand with hate-filled, bigoted corners of the web at worst. Yet at the same time, you still have […]
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LinkedIn has unveiled a new format to more efficiently share professional info to employers with only a few clicks. Pre-filled forms quicken the process LinkedIn says 80% of sponsored content is engaged via smartphone, when it comes to job opportunities. The platform is streamlining the process of filling out forms via mobile devices with the addition
Martech Mashup: LinkedIn Lead Gen Forms Read More »
In a quest to be all things to everyone that's perhaps only matched by Facebook, Amazon is extending its tendrils into social with the launch of the Amazon Influencer Program. Taste makers? Currently in beta, the program offers influencers a cut on products sold and operates in a similar fashion to the Amazon Affiliate program. One
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Facebook is testing a new way for brand Pages to connect with community Groups, in addition to other users or affiliated accounts. Is Group, Is Good Select publishers who manage multiple Pages now have access to a Groups link, which appears on the left side of the Page. For example, clicking the Groups link on HBO’s
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Who’s In is Microsoft’s latest adventure in the social realm. It's designed to help friends plan group dates, making dinners, movies and visits easier to organise. Asking who’s in? Users set up groups of recipients and select a group activity they’d like to propose. To invite folks to attend (or give feedback), users then hit
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Federated Learning is a new Google initiative to improve its machine learning model while offering greater protection of users’ privacy. Machine learning sans snooping News stories about data security, integrity and intelligence have motivated many service providers to beef up perceptions about how they handle privacy. Google has long used search data, user behaviour and
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Bard makes it a snip to cut YouTube clips into semi-unique, social-friendly bites. Launched earlier this year, Bard is a smart little app that’s grabbing attention as a potential meme-making intermediary between YouTube and other social media outlets. Video remixes Users can pick from a list of YouTube videos to can work with. Once a
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We've all heard the term "Live in the moment". Now it seems Facebookers are taking the notion to heart. To wit: one in five videos on Facebook are now Live. We're doing it Live The figure comes courtesy of Facebook's head of video, Fidji Simo. Simo also revealed in a Facebook post that Live broadcasting
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Facebook has launched Call-to-Action Units for Instant Articles, giving publishers more bang for their buck. Press the button Publishers can now add CTA units, including Page Like and Email Sign-Up, using a self-serve creation flow. Once posted, they can access insights on the performance of these CTA units. More to come Facebook says Slate used
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Interested parties have figured out how to manipulate the results of Google’s much-promoted video search functionality, which was only released last month. Vision of video search The Cloud Video Intelligence API uses machine learning to analyse and auto-generate labels for video content. Launched in March, it was Google’s first public display of their ability to
Black hat video SEO, already Read More »