Periscope – Twitter’s live streaming video app – now gives broadcasters a better understanding of what’s going on with a new analytics dashboard. What it’s got Periscope producers have previously had to rely on third-party platforms or nothing at all to record their periscope metrics. Now, Twitter is launching its own analytics dashboard. Presently in […]
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The ACCC has issued proceedings against Perth builder, Aveling Homes Pty Ltd, alleging misleading and deceptive conduct regarding online reviews. What happened? Aveling Homes created websites for customers to post reviews about their experiences with both it and associated company the First Home Owner’s Centre. The ACCC alleges: · The sites were
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Just a few years ago Netflix, Amazon Prime, and Stan were hardly household names. Today these streaming giants have entered our living rooms, and even our lexicon (ergo: to Netlfix and chill). Facebook’s noticed, and recently released its own video app for Apple TV. It’s also just published a study into how streaming has changed our
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Facebook has given marketers a new tool to tweak their advertising spend on the social network: Split Testing. 50/50 Facebook’s Split Testing lets marketers experiment with different elements of campaigns across devices and browsers. You can also run tests on most campaign objectives, including conversion, lead generation, and mobile app installs. Facebook says Split Testing lets marketers
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The forthcoming Shopping Tags are intended to make it easy for Instagrammers to find and evaluate products of interest on the platform. Get ready for their arrival with this quick SMK primer. How to tag Product tagging is going to work much the same as people tagging. Once a product shot is taken and uploaded
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LinkedIn is following its social brethren into the often murky world of breaking and trending news. Here's what you need to know. Read all about it LinkedIn's Trending Storylines are a collection of curated news stories, based on your interests and developments in your industry. LinkedIn says these stories will help you keep up to speed
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Microsoft’s virtual assistant app, Cortana, is coming to the lock screen of an Android device near you. 3rd Globally Since the end of the apps official beta testing in 2015, Australians Android users could only access Cortana via workarounds that gave them access to the US version of the app store, where it’s been available
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Apple Clips is bringing a new brand of social video production to iPhone and iPad. Rather than rivalling Snapchat and Instagram, features like Live Titles are geared to accelerate content development for distribution through other social networks. All the basics… As social video and photo aficionados will expect, real-time filters will be readily available. Users
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Twitter firms up its credentials with the corporate crowd, launching Periscope Producer API. Advancing upon the basic Periscope Producer unveiled in the fourth quarter of 2016, this is yet another move to get major media outlets distributing on Twitter. Trending to pro production While mobile remains the primary point of consumption for Twitter, video content
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Facebook has launched a new ad video unit called Collection, which aims to connect retailers and fashion brands with mobile shoppers. Strike a pose Collection is a response to the fact that 45% of all shopping experience now include at least one mobile action. And that 75% of consumers say watching video on social media influences
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