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WhatsApp backpedals on text-status removal

WhatsApp recently removed text-only statuses in lieu of personalised photos, GIFs, and videos that expire 24 hours later – and the community isn’t enthused. Users want to keep it simple The recent popularity of Snapchat’s Stories has prompted a slew of copycat approaches to bring stylised photos and video to user profiles. WhatsApp isn’t the […]

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Facebook gives marketers cross-platform stats

In reaction to claims that the social network hasn’t been sharing enough analytics with advertisers, Facebook’s metrics department is releasing a cross-platform dashboard to do just that. Know the score After a three-year run, Facebook is folding Atlas, their in-house ad server, to bring about Advanced Measurement, a more accessible metrics tool for all advertisers.

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LinkedIn adds Profile Photo filters and editing tools

LinkedIn continues its image makeover with the release of new profile photo filters and editing tools. Strike a pose LinkedIn now gives you six photo filters which can be edited, enhanced, or cropped via LinkedIn's mobile app. Profile pics can also be tweaked to optimise brightness, saturation, and contrast. Image matters Still not convinced your

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Martech Mashup: Instagram Shopping Tags

Since late 2016, Instagram has been toying with possible implementation models for on-platform shopping experiences. Now, they’re unveiling the results of their play—a tagging system designed to be uber-useful to marketers while remaining unobtrusive to the established Instagram experience. It’s tags, but for products Shopping tags are going to work in much the same way

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