Instagram has allowed users to stream live video via their social accounts for awhile now. However, those streams have been a broadcast-then-blow-away phenomenon. If you reckon you should be able to save them for posterity, then read on. Live Vid Insta-catch-up Facebook has done live video since January 2016. Twitter has had Periscope for ages, […]
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For our business, local content is king. And majority of our Facebook posts on local content are made locally by the newsroom. So what are our winning newsrooms doing? More is more They are publishing one post an hour – spacing them out gives the post time to gather engagement and stops newsfeeds being flooded.
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Vevo is one of YouTube’s most prominent suppliers of music video content. Now, it’s hoping to take traffic to its own site by expanding the features and interactivity on offer. Picking up YouTube traffic Vevo’s catalogue of is approaching 300,000 music videos. It reportedly generates around 21 billion monthly video views and powers more than
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Back in 2013, Dubble burst onto the social image sharing scene and amassed a quick-fire 270,000 users. It then promptly dropped off the grid before finding a way to capitalise on early success. Now, Dubble is back. And, it’s got a bunch of refinements and additional features that could see it take a tilt at
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When we hear about brands spending more money in digital we might think of Facebook – but Google still reigns dominant in online advertising. Facebook vs Google Google accounts for 40.7% of digital ad revenue in the US, whilst Facebook makes up less than 20%. So which one should you choose? It depends on objectives,
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Periscope’s live streaming service has launched Periscope Producer, allowing content creators to broadcast from peripheral cameras, encoders, and software. Freedom from the phone Much of the excitement generated by Periscope Producer’s release is the ability to broadcast from professional audio and video equipment, not just smartphones and tablets. When Twitter launched Periscope two years ago,
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Managing Director Matt Mazzeo of Lowercase Capital recently announced the launch of Soon, a user-share app geared toward promoting virtual events. An events calendar for the new age Unlike other promotional platforms, Soon aims to focus toward online events such as popular television premiers, Twitch streams, live chats, Reddit AMAs, and even product pre-orders, just
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Live, 360, VR, TV – it seems a week doesn't pass without Facebook making another move into video. Perhaps its unsurprising then that the social network has just released a study about the persuasive power of video. Mobile first The Facebook IQ team studied users in the UK and UAE to find out what makes
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Gmail is one of the largest and most popular email platform segments. For many B2C organisations, Gmail can easily make up over 35% of a database. In order to maintain healthy email engagement, achieving a good Sender Reputation to Gmail is crucial for any successful email marketing operation. Best practice Poor ratings on your Sender
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Pinterest may be best known for its namesake Pins, but video is growing on the platform. Last year Pinterest released its own video player and Promoted Videos. Now it's published a best-practice guide to using video. Below are the key takeaways. How-Tos and Storytelling Pinterest says its users are 75% more likely to watch videos
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