Facebook has recently launched Creative Hub, a new space where marketers can get inspiration, and information, from top mobile campaigns. On-the-grow Creative Hub features an Inspiration Gallery, which showcases content agencies have created on Facebook and Instagram. Content includes 360 video, carousel, canvas, and video. You can also access insights around the featured campaigns' creative […]
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Is bigger really better? YouTube thinks so, as content creators can now stream in glorious 4K. Bigger than Ben-Hur? What does that mean exactly? That you can now broadcast with a resolution four times clearer than the standard 1080p. While the update is being touted as a boon for the gaming community, YouTube points out
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Twitter has updated Moments, now letting mobile users create and curate their own experiences. Momentous update Moments lets you collate tweets, images, and videos together to create short-form content that can be shared on the stream. It works in a similar fashion to Snapchat Stories. You can create Moments on mobile by selecting the "Add
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A new report shows FMCG brands are leading the pack when it comes to digital video. Visionary? The IAB PWC Online Advertising Expenditure Report reveals that FMCG advertisers now account for 23.5% of digital video expenditure and spending in Australia. That's almost three times higher than video spending on General Display advertising (8.2%). Top advertisers
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MailChimp has launched Product Blocks, designed to help e-commerce stores feature multiple products in email campaigns. Shopping centre Once your store is connected to MailChimp, you can add Product Blocks via the Campaign Builder. After a product is selected, details such as images, title, price, and URL will automatically be pulled in from your store.
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In the rush of the silly season you may have missed it – but Facebook is testing a new desktop layout. Easy does it The new look layout sports customisable sections, includng the middle column, along with templates for different business types. There's also an easier way to share unique URLs for each tab. Smooth
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One of the internet’s most popular repositories of GIFs and silly memes, Imgur has rolled out some distinctly social features for its updated mobile app. Instant chat and more Despite its huge online user base, Imgur has long lacked functionality that makes it easy to follow, share and chat with others. Previous efforts to incorporate
Already one of the most recognisable CMS platforms on the market, the WordPress team is ramping up with the release of WordPress 4.7. Dubbed the ‘Vaughn’ update in honour of jazz singer Sarah Vaughan, WordPress 4.7 seems to target businesses that are ready to make their first move into the online environment. Already reputed as
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Snapchat has just announced its first ever Australian usage stats. It turns out four million Aussies are busy Snapping every day. Snap that Almost one third of these users are aged 18 – 24 years, followed by 25 – 34 years (28%), and 35+ (18%). Its active daily user count places Snapchat around the same
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For iPhone users, it’s about to get easier than ever before to read and follow up on other people’s embarrassing queries. Yahoo’s uber-popular question-and-answer site, Yahoo Answers, now has its own iOS app: Yahoo Answers Now. A hive of quiet activity Around 6 months ago, Yahoo quietly launched an app called Yahoo Hive in Apple’s
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