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MarTech Monday: MailChimp’s new Automation Tools

Today we're looking at the spiffy new automation features now available on MailChimp. Mail by Numbers MailChimps Automation workflow now features a swag of new categories including Nonprofit, Education, Software, Music, and Transactional. MailChimp says this will make it easier to serve your different audiences with their requirements. For example, the Nonprofit workflow covers welcoming

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Why Instagram’s algorithm change is good news

As a reader of the SMK blog, you are all now aware of the forthcoming new Instagram algorithm that will rank content based on relevance rather than chronological order. The official announcement from Instagram resulted in a sudden panic from Instagram users, with a huge amount of Instagrammers asking followers to turn on mobile notifications

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