[SMK] AI & Digital Marketing Capability Transformation
YouTube’s in-app messaging and video sharing features have left beta, and will be getting an official launch. YouTube allows messaging The new features aim to make the video streaming juggernaut a contender with other mobile messaging apps. After seeing success in Canada and Latin America, messaging and sharing will be receiving a global release in […]
YouTube makes in-app messaging and video sharing official Read More »
Proving no business is too small, a Jindabyne burger restaurant was sanctioned by the Advertising Standards Board over a social media post for a chicken burger. What happened? Burger Biz published a post on Facebook showcasing its chicken burger, Tha McKlucka Muthaf*ka, which was also advertised on its menu instore. A consumer complained to the
ASB cries foul over Chicken Burger Read More »
Facebook is set to overhaul its signature app to make posts and comments more legible on mobile. I can see clearly now Facebook’s new design is focused on making it more apparent as to where threads begin and end, while Instagram is getting comments reels to allow for sub-conversations. Drawing from Messenger, Facebook is embracing
Facebook App gets a Makeover Read More »
Soon LinkedIn users will be able to share content and drafts, as well as disable comments, with anyone linked on the web. Three new features to quicken the process Drafts can now be shared with fellow users prior to publishing via the “Share Draft” option within the 'Edit article' menu, giving the chance for others
New ways to share on LinkedIn and beyond Read More »
The September release of iOS 11 will see Apple implement a tweak to how certain links display. Stripping AMPs When iOS 11 detects an AMP link in a shared URL, it will strip out the Google-defined data and revert it to a canonical link. So, iOS users will go to the original published source of
Apple de-Googles AMP links Read More »
A US judge has ruled at a company is legally allowed to scrape LinkedIn profiles for user data, despite protests from LinkedIn. Cough it up Information Technology and Services company hiQ is legally allowed to scrape data from public profiles on LinkedIn and report to employers if they believe you are looking for work elsewhere.
LinkedIn loses court ruling to keep your profile private Read More »
The popularity of Instagram Stories is creating new marketing potential, capturing attention through the vertical video format. Vertical is the new horizontal According to Instagram, more than 50% of businesses have created a Story within the last month to connect with audiences and communities. Instagram’s Creative Shop give top tips for brands to create their own
Instagram Stories – redefining creativity? Read More »
Facebook is bringing its popular Stories function of short video and photo missives to the desktop. Oh and don’t forget, you have 24 hours Facebook Stories allows for users to string together an assortment of photos and videos, adorning colourful texts and styles, for a 24 hour viewing window before disappearing. Up until now, this
Facebook Stories goes PC Read More »
B2B Marketing automation specialists Marketo has become the latest major firm to partner with Google for online services and distribution. Strategy and infrastructure Earlier in 2017, Marketo partnered with Infor, a developer of cloud-based apps for business and industry. That partnership seems to have been a strategic one aimed at providing more holistic market research
Marketo goes to Google Read More »
Amazon is inviting YouTubers to help drive traffic and sales in return for a cut of the profits. Entry into the exclusive Since early 2017, Amazon has been running an uber-exclusive influencer program. For the first few months, it’s been invite only: closed beta. Now, there are signs that the retail giant is ready to
Amazon Influencer Program open for biz Read More »