[SMK] AI & Digital Marketing Capability Transformation
Brands like Foursquare and Dell are discovering new ways to pivot business strategies and create new inventive collaborations. B2C to B2B Foursquare has seen a significant transition in business practices since its initial launch back in 2009 as its initial purpose began to wane with consumers. Initially launched as a check-in app for users to […]
Digital leads brands to unique business models Read More »
If the children are our future, data shows that Snapchat is shaping up well. Expectation, confirmed A significant uptick in Snapchat usage by teens has been observed and quantified by eMarketer. At the same time, they’ve noted an abandonment of Facebook by the same demographic. Once 2017 wraps, eMarketer says Snapchat will have more users
It’s official: teens prefer Snapchat to Facebook Read More »
The Pew Research Center has released a bunch of helpful social strategies to reach older generations via Facebook, Twitter, LinkedIn, and Pinterest. Reaching the aging crowd With Snapchat and Instagram cornering the market on millennials, Facebook is the weapon of choice when reaching older demographics. According to Pew, 36% of users 65 and up and
Social strategies to reach Gen Xers and baby boomers Read More »
Facebook and mobile specific ads are more effective than adapting television ads to devices and the trend is reshaping how videos are formatted. News feeds first and all others second Facebook has been working with MetrixLab to better understand how ads work best in Facebook News Feed as a primary video format. Different devices require
Mobile before TV, the evolution of priority advertising Read More »
Facebook has thrown down the gauntlet to streaming, by unveiling its own original video content, produced exclusively by its partners. Faceflix Facebook has rolled out original content to a small group of U.S. users via desktop, mobile, and TV apps, and it knows how to thank its partners. Facebook’s production partners will earn 55% of
Facebook begins Original Programming Read More »
Facebook Analytics is an invaluable tool for marketers, allowing us to explore users’ interactions with our brands and social pages. A few months ago, Facebook added a whole list of features that now allows us to track the full interaction path that leads to conversion. Bells and Whistles The update includes additions such as omni-channel
The Highs and Lows of Facebook Analytics Read More »
YouTube is aiming to curb inappropriate content by offering an appeal process to users whose videos were restricted from earning ad revenue. Is your video right or trite? YouTube is launching an array of new tools allowing for users to more efficiently determine which videos are eligible for advertising and request appeals for previous videos
YouTube: Stricter Guidelines and more Monetisation Read More »
LinkedIn has announced plans to let users to seek out and connect with experts, to either gain a mentor or new employment opportunities. Nope, nope, yes! Swipe. At present, the new feature is only available to a limited selection of San Francisco and Australia-based participants. Potential mentors will have the ability to choose who is
LinkedIn goes Tinder-style Read More »
Pinch-and-zoom is a simple feature that Pinterest probably should have had for a long time. Now, it has. Discoverable detail Pinterest is continuing to make ideas and products discoverable by implementing a pinch-and-zoom functionality that many readers will be surprised did not already exist. It’s no surprise that it's one of their most requested features. It’s
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Snapchat's latest AI driven feature lets users compile multiple snaps into an extended clip of their favourite musical performances. From Snap to clip Hot the heels of the Pokemon partnership that let Snapchatters Pickachu themselves, ‘Crowd Surf’ has the comparative feel of a feature with real longevity. Analysing if and when there are a bunch of
Snapchat uses AI to Crowd Surf concerts Read More »