[SMK] AI & Digital Marketing Capability Transformation
After a promising first quarter, Twitter has failed to add any new users in the second quarter of 2017. Blue bird sings a softer song At 328 million users, Twitter has plateaued for a consecutive quarter. With a rocky track record, the platform was hoping to build on its previous success to no avail. Twitter […]
Twitter sees fewer tweeters in Second Quarter Read More »
No longer are Facebook Stories relegated to approved friends and family, now you can publicly share your Stories through public followers. We’ve never met, but this is my Story The Public setting found in your dashboard now offers the ability to enable another audience of followers to view your content. Allowing for the Public sharing
Facebook Stories goes public Read More »
Facebook now lets brands track metrics around video re-shares, including which Pages are re-sharing their content. Replays for larger audiences Following demands for more information on which Pages are re-sharing Facebook is providing just that, while also limiting what metrics the re-sharers have access to regarding the original content. Content creators can see who’s re-sharing
Facebook launches updates for Video Re-Shares Read More »
Investment in traditional media is becoming less popular as internet based marketing trends towards being the dominant strategy for ad revenue. Internet killed the television star According to the UK based Advertising Association and Warc, the 2017 first quarter has seen digital ads accounting for 50% of total UK media spending. Driven primarily by mobile
Traditional marketing on the decline, digital on the rise Read More »
For the first time ever, Facebook is building a video chat device for home use, the first significant hardware product to be released from their Building 8 lab. Zuckerberg’s plan to bring users closer together The new device is rumoured to be a large screen/smart camera combo specifically designed for distance communication. The product already
Facebook to release first Video Chat Device Read More »
Pinterest is launching Pinterest Search and Lens on home feeds, in a effort to boost mobile and visual searches through the platform. Seek and pin with more efficiency According to Pinterest, a new search bar imbedded in the home feed will enable users to simply type in a keyword, rather then opening a separate Explore
Pinterest ups its Search Capabilities Read More »
When you install an app, you give it permission to do things on your device. It’s so ubiquitous that most folks barely consider: how much privacy is being given away? Is the risk real? Mobile endpoint security firm Lookout has discovered that many apps spy on users more than expected. Recent research has found over
Are your apps spying on you? Read More »
Messenger app Discord—hitherto known for providing text and voice comms for gamers—has launched screen-share and video chat services. Compete Discord isn’t shy about their intentions. The tagline at the top of their app homepage proudly declares ‘It’s time to ditch Skype and TeamSpeak’. It claims to be better and easier than Skype, and unlike TeamSpeak
Discord video chat takes the game from Skype Read More »
Google has released guidance for publishers to steer the internet into a less annoying place, led by better advertising. Avoid the annoyance: pop-ups Number one on the list of annoyances for regular web users is pop-ups ads, accounting for 97% of standards violations for desktop browsers and 54% on mobile. Half of those surveyed said
Google guidance for better ads Read More »
WhatsApp has announced some a new app that will be music to many a marketer's ear. What’s Up? WhatsApp business, that’s what WhatsApp is planning to release a new app, creatively called WhatsApp Small and Medium Business. Users will be able to receive messages from businesses on the new app, as well as continue to
WhatsApp’s new features for Brands Read More »