[SMK] AI & Digital Marketing Capability Transformation
NBC News' recently launched Stay Tuned, an app based news program, is going rather well. It now has 29 million viewers, 60% are under 25 years. The medium is the message The first ever daily news program on Snapchat, with co-hosts Savannah Sellers and Gadi Schwartz, is reaching more millennials, with a runtime of two-to-three […]
NBC’s Snapchat show attracts 29 million millennials Read More »
Mark Zuckerberg recently announced that Facebook’s new strategy to bolster the media industry is to use an old tactic: subscriptions. For one low monthly payment In a growing culture of algorithm driven news feeds, Facebook is looking to inject new revenue into publishers through a subscription focused model. Payments will go directly to publishers using
Facebook tests waters with News Subscriptions Read More »
A new look and feel is coming to YouTube. There are changes to both the desktop site and mobile apps, there’s a bit more to the latter. Mobile make-over For starters, the header on the app is cleaned up: it’s now white and the nav tabs have shifted to the bottom. As well as looking neater,
YouTube’s app revamp Read More »
In the tradition of Twitter celebrity status symbols, WhatsApp is verifying business accounts. Looking verified When a WhatsApp business account has been verified, a green tick will appear next to its account name. It looks much as you’d expect… As well as the tick in a green star by the account name, verification will also
Verify your WhatsApp brand account Read More »
There will be more movement in LinkedIn feeds now that the professional social site is letting users upload video. Native video finally arrives Regular users have finally been granted the rather common sounding ability to upload video to LinkedIn. Until now, the main way to get video onto LinkedIn was to use YouTube or Vimeo
LinkedIn’s new native video strategy Read More »
Instagram users will soon be able to invite friends to join in on live video. The more the merrier The idea is for users to “hang out and go live together.” The new feature is meant to spur live interaction between friends, akin to Skype or Facebook Video. The new initiative is spurred on by
Instagram Live toys with new Friend Invites for videos Read More »
Snapchat’s revenue reached $181.6 million for Q2 this year, a loss of -$0.16 earnings per share. Snapchat snaps a little less Recently released in Snapchat’s earnings, the popular social app fell $4 million short of Wall Street estimates. Having lost $443 million in Q2, the report indicates that Snapchat’s sales and marketing expenses are growing
Snapchat’s momentum slows in Q2 Read More »
Pinterest is launching video ads for all advertisers, with search results and feeds in mind. Pinterest goes video Pinterest is looking to provide quality metrics for perspective advertisers by partnering with Moat and Nielsen to vet analytics through third-parties. Promoted Video was unrolled via the site last August with big name brands like Universal Pictures,
Martech Mashup: Pinterest Video and Metrics Read More »
Apple has thrown its hat into original programming, in an effort to join the ranks of top content creators. Apple wants to be new HBO Apple has already dabbled in original content, with programing such as ‘Planet of the Apps’ and ‘Carpool Karaoke,’ both launched via Apple Music. The Wall Street Journal has reported the
Apple to invest $1 billion in Original Content Read More »
Marketers utilising Facebook’s Audience Network no longer need be concerned with paying for unintentional clicks of their adverts. Accidental clicks no more Brett Vogel, Facebook’s Product Marketing Manager, has announced their metrics will no longer be including false clicks in the analytics released to publishers and marketers using the service. When a user backtracks to
Facebook checks Accidental Clicks Read More »