[SMK] AI & Digital Marketing Capability Transformation
Facebook is unveiling plans to allow users to subscribe to publications through a paywall platform called Instant Articles. Free versus pay In a bid to bring material directly to users, Facebook is experimenting with a process of presenting publications like The New York Times, the Wall Street Journal, The Economist, and the Washington Post among […]
“Freemium” and metered paywalls on the horizon for Facebook Read More »
The Google app—available on both Android and iOS—is getting ‘a new feed experience’, but it’s less a Facebook clone than you might first expect. First feeds Google has been tentatively pushing the appeal of its customised feed capability since December 2016. Back then, they claimed that ‘the more you use Google, the more tailored and
Google app gets feedier Read More »
Here's some interesting listening. The Too Embarrassed to Ask podcast has analysed how teens engage through Instagram, Snapchat, and other social apps. Millennials mingle but not much through Messenger Podcast host Kara Swisher’s son, Louie, pulled no punches when discussing his use of Facebook Messenger – stating he only opens it by accident, with a caveat
Straight Talk: How teens are using Insta and Snapchat Read More »
Facebook is creating a proprietary app, similar to Houseparty, to capitalise on conference video calling. Facebook clones the best In an effort to engage the group video craze, Facebook will be unveiling its new app which is currently dubbed Bonfire. Facebook is known for not trying to re-invent the wheel when it comes to app
Facebook plans Live Group Video Chat feature Read More »
Facebook’s solar-powered drone, designed to bring internet to remote areas, has operated and landed with flying colours. Any landing you walk away from… Unlike Aquila’s maiden pilot run, the drone completed its test and this time without the crash landing. The goal is to create a collection of sun-powered drones, capable of remaining air-born
Facebook’s internet-beaming drone, Aquila, completes second trial run Read More »
LinkedIn is making a play for professionals in developing nations with LinkedIn Lite—a stripped-back Android app that has all the basic and just a few fewer features. Developing market strategy LinkedIn is improving accessibility and functionality for users with older model mobile hardware, and those serviced by older gen networking tech. Bandwidth-heavy bells and whistles
LinkedIn Lite is Live Read More »
Both the Advertising Standards Board (ASB) and the ABAC Adjudication Panel (ABAC) have ruled that certain Instagram posts for Asahi’s Vodka Cruiser were targeted to children. What happened? Vodka Cruiser posted several images on its Instagram page using props including polka dot cups and balloons, and depicting an image of a young girl with glitter
Vodka Cruiser post pulled amid “marketing to children” claims Read More »
Facebook is rolling out its “Find Wi-Fi” feature globally, allowing users of both iOS and Android devices to find the Wi-Fi nearest their location. A divining rod for a new generation Last year, Facebook tested its “Find Wi-Fi” feature in select countries and only on iOS devices. The larger scale roll-out will be ideal for
Facebook adds “Find Wi-Fi” feature for all users Read More »
Google’s G Suite is adding improved data access control to boost security to allow more control over third-party apps and how they use your data. Keep it safe Google’s latest feature “OAuth apps whitelisting” will allow user admins to choose which third-party apps are clear for accessing G Suite data. This “whitelist” will provide a
Martech Mashup: G Suite’s Third Party Apps Read More »
Facebook has announced a new marketing feature where entire households will all see the same ads, based on the family’s income and composition. Just like TV, you will all see the same ads The new algorithm will allow advertisers to target a household as a whole and measure the effectiveness of group driven campaigns. The
Facebook brings Ads for the whole household Read More »