A new version AdWords Editor is promising easier campaign management and a slew of new features to support it. Among its new features you’ll find support for ‘maximum conversions’ bidding. For conversion strategies ‘Maximum conversions’ bidding is available at the campaign level for Search Network campaigns. Applying AI know-how, the new automated option allows marketers […]

File Share with WhatsApp WhatsApp is geared up to bolster its file-sharing capability to include more file types, with sizes up to 128MB. What’s New? In addition to the messaging, calling and video-chat for which it is famous, WhatsApp has also let users send basic file types. Shortly, the latter functionality will be expanded to

Now open: YouTube Studio beta YouTube Studio is a forthcoming reinvention of YouTube Creator Studio. It’s going to have a more compact name and a more expansive feature set. Early birds are already eating the worm. New look, new code While the new studio dashboard is said to be significantly refined and redesigned, the aesthetics

Here’s a piece of news that'll be music to the ears of many marketers: Spotify appears to be moving into more sponsored content. Chorus of Approval The music streaming giant is testing Sponsored Song ad units. And unlike Spotify’s existing banner ads, these ads appear in playlists. The Sponsored Songs are targeted around your listening

Periscope’s new remuneration platform lets viewers send tips to their favourite content producers. They’re calling it ‘Super Hearts’. Adding Super to Hearts Periscope’s basic Heart feature is a free and familiar way for viewers to show their love for a video stream, similar to a ‘like’ or a ‘thumbs-up’. Super Hearts add money to the

In the spirit of cooperation and turning a buck, Microsoft has rolled out a slew of updates for Outlook for Mac 2016 and Office 365 users, based on their feedback. Ring a Ding Outlook users on Mac can now schedule emails, and track their delivery. This means you can request a Delivery or Read Receipt from

Looking for the perfect app but not sure where to start? Google’s new Android Excellence could be good place to begin. Most Excellent Android Excellence is a collection of the best looking and functioning apps out there, as selected by Google Play’s editors. The collection is broken into two categories: apps and games. These are further

Netflix has been a disruptor for many years, but its latest move comes straight from an old fashioned playbook. Netflix is now targeting users with pre-roll ads, based on their viewing preferences. Personal Film Reviewer The 30 second pre-roll ads are now playing for select users before their show starts. At the moment, the ads