[SMK] AI & Digital Marketing Capability Transformation
It may be news to some, but Apple pays some sites—known as ‘affiliates’—to link to apps on the App Store. Heretofore, the base commission rate has been 7% for both app downloads and in-app purchases. Now, those commissions are going to be cut. Reality Best information indicates that the cut in affiliate commissions is only […]
Apple app commissions: freemium attack? Read More »
In a welcome piece of UX redesign, Snapchat is halting its habit of automatically adding a white border to old photos that users share from Memories. Old snap memories Until now, sharing a photo that was more than 24 hours old would incur a compulsory white border. The border was presumably meant to signify the
Snapchat blows off borders Read More »
As if tagging along with Masterchef aspirants, Google is pitching Home as a hands-free cooking-assistant. What better way to catch an ear for a potential advertising opportunity? Steps to cuisine Home’s value as a quality cooking facilitator is one of Google’s promotional focal points of the week. They’re boasting ‘step-by-step cooking instructions for more than
Google cooks up in-home Ad Opps Read More »
Facebook is rolling out a new feature that overlooks your filters to provide a broader perspective, in an effort to count fake news. No (fake) news is good news Relevant content will now be presented with a list of links to additional articles. The goal is to promote fact-checking amongst trending topics appearing across Facebook.
Facebook goes to war against Fake News Read More »
Google and Yi Technology have paired to make the Yi Halo – a VR camera that’s already available to select creators. Spec-tacular It captures 8K X 8K video at 30 frames per second, or 5760 x 5760 video at 60 frames per second. Even with 17 lenses operating together, the entire unit weighs under 3.5
Yi Halo: 8K Google VR cam Read More »
Are you still noticing a decline in the engagement and reach of your Facebook posts? Don’t worry, you’re not alone. With so much content being published on Facebook, getting your posts showing up in people’s newsfeeds is just one part of the battle. Another is Facebook algorithm which deliberately shows people content Facebook thinks is
Is Facebook blocking you for posting too often? Read More »
Chromecast, Google’s affordable solution for transmitting computer screens to TVs, is getting an update that will boost the quality of its video streams. Insider insights Chrome development team member Francois Beaufort has given advanced notice of a forthcoming Chrome feature update. It that will let Chromecast ignore select unnecessary data so that it can directly
SMK Explores: Boosted Chromecast video quality Read More »
DoubleClick—a Google subsidiary known for its internet ad serving services—is expanding to offer traditional TV ad space too. It’s promising access to both local and national markets… but it’s US only, for now at least. Single desk disruption With traditional TV integration, DoubleClick will facilitate multi-campaign management through a single dashboard, regardless of the medium.
Buy TV ad space via Google Read More »
To-Do is a new multi-platform productivity app from Microsoft that is set to supplant fan-favourite Wunderlist. From the award-winning team… Microsoft To-Do comes from the same team that made Wunderlist—a similar app that was acquired by Microsoft in 2015. Prior to joining the Microsoft fold, Wunderlist cultivated a userbase of over 10 million users and
Microsoft To-Do does in Wunderlist Read More »
While Facebook might be many things, rock 'n' roll isn't necessarily one of them. Yet this might be set to change, as Facebook is getting into music ticket sales. Hear the music According to a report in The Telegraph, Facebook is partnering with Eventbrite to sell tickets for music festivals directly to UK users. The
Facebook expands into Ticket Sales Read More »