[SMK] AI & Digital Marketing Capability Transformation
Facebook is testing a new way to keep us chatting, and engagement levels healthy. It’s called “Latest Conversations”. Conversation starter “Latest Conversations” appears in the search bar, and displays public posts around topics users are discussing at the moment. These are updated in real-time. You can see how hot a topic is, thanks to a […]
Facebook trials ‘Latest Conversations’ for Trends Read More »
YouTube might be the undisputed king of the online video, but it wants to dominate the small screen too. And it’s enlisting big kahunas like Ellen and Katy Perry to help along the way. Don’t adjust your sets YouTube has long offered streaming shows – indeed some YouTube stars are more famous than their TV-counterparts.
YouTube courts TV stars for new shows Read More »
Well that didn’t take long. Snapchat is making hay while the sun shines and partnering with TV networks to create snappy shows for its army of millennials. Modern Family Snapchat is partnering heavy hitters including NBCUniversal, ESPN, and ABC to create snackable TV episodes, each around three – five minutes long. These “microsodes” will appear
Snapchat moves into On-Demand TV Read More »
In its continuing efforts to fight fake news and bring balance to the News Feed, Facebook is letting select users follow Topics, not just friends and Pages. Topical update The “Topics to Follow” box appears in the News Feed and is populated with topics – presumably pulled from your interests. Categories cover the gamut from
Facebook relents, now lets you follow Topics Read More »
The speculation is over – Amazon is coming. It has confirmed that it will launch physical retail operations in Australia with “Amazon Marketplace” platform for third party sellers. The question now is: how should businesses respond? Look beyond the headlines Largely based on the US experience, most media commentators are predicting doom for
Amazon is coming: are you ready? Read More »
Google is relaxing its rules around certain types of mobile ads previously restricted on the AdSense platform. Mobile dollar signs Google will now allow mobile ads to appear “above the fold” (that is, ads which can be viewed without scrolling down the page). Eligible ads are 300×250 medium rectangle, and Google says they must not
Google’s new User-Friendly Ads for Mobile Read More »
Facebook and Dropbox have launched a new collaboration for cloud storage and social fans: a better way to access Workplace by Facebook. Work-around Workplace by Facebook is the platform’s enterprise offering and rival to Slack and Atlassian. To get more SMEs and marketers interested, it’s now being offered for free. Drop in Dropbox was quick
Martech Mashup: Dropbox and Facebook become friends Read More »
Twitter continues to up its video arsenal, with updates set to bring full-screen video advertisements to the mobile Twitter app. In to interstitials In a presentation about how to monetise their Moments feature, Twitter has revealed they’re going to launch full-screen vertical video interstitial ads in twitter feeds on Android and iOS mobile devices. For
Twitter’s full-on vertical video ads Read More »
In its continuing march to world domination under the approving wing of Facebook, Instagram now lets users share content via its mobile website. Mobile first, but only just Until now, the vast majority of people use Instagram via its native app. Indeed, web and desktop options for the platform have been virtually non-existent. The strategy
Instagram moves into the web for new markets Read More »
It doesn’t seem that long ago the world was gobsmacked when Facebook breezily sailed passed the 1 billion user mark. Since then that club has been joined by Messenger and WhatsApp, and soon Instagram. But 2 billion, no platform's done that yet. It looks like Facebook will be the first. Billions In its recent earnings
Facebook on schedule to reach 2B users Read More »