[SMK] AI & Digital Marketing Capability Transformation
DoubleClick—a Google subsidiary known for its internet ad serving services—is expanding to offer traditional TV ad space too. It’s promising access to both local and national markets… but it’s US only, for now at least. Single desk disruption With traditional TV integration, DoubleClick will facilitate multi-campaign management through a single dashboard, regardless of the medium. […]
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To-Do is a new multi-platform productivity app from Microsoft that is set to supplant fan-favourite Wunderlist. From the award-winning team… Microsoft To-Do comes from the same team that made Wunderlist—a similar app that was acquired by Microsoft in 2015. Prior to joining the Microsoft fold, Wunderlist cultivated a userbase of over 10 million users and
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While Facebook might be many things, rock 'n' roll isn't necessarily one of them. Yet this might be set to change, as Facebook is getting into music ticket sales. Hear the music According to a report in The Telegraph, Facebook is partnering with Eventbrite to sell tickets for music festivals directly to UK users. The
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Twitter's had a good few weeks. First its recent earnings report exceeded expectations, now the platform is making the most of its momentum preparing to broadcast live video 24 hours a day, seven days a week. Are you ready? Watch this screen According to BuzzFeed News, Twitter CFO and COO Anthony Noto has revealed that
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Select Facebook users will soon be able to scan personalised QR codes instore and receive discounts at select shops, as Facebook aims to boost foot traffic to bricks-and-mortar retailers. Early iterations look promising A selection of users can now access the Rewards feature under the More section of the Facebook app. The codes are intended
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Chinese messaging app WeChat is now more popular than Facebook, however users are spending less time on official pages. Whats' Up? According to a China Tech Insights Report, 30% of WeChat's 890 million monthly users spend more than four hours a day on the app. While 18.1% of users spend between two to four
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While Facebook Live might be getting good numbers (and increasingly bad press), it's worth noting YouTube has quietly offered live streaming for ages. And it's going gangbusters. Largely thanks to a baby giraffe. Live to Air In February this year the Animal Adventure Park in New York starting live streaming the pregnancy of resident giraffe
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Facebook and video have been friends for some time – but Facebook's hungry for more and is now cozying up to TV. It's even released a report to prove it. Ratings winner Citing a study that analysed 3200 campaigns in 44 countries worth US$375 billion in ad spend, Facebook reckons adding digital (in the form of
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Like a fine wine, Instagram is improving (or at least expanding), with age. The plucky platform now has 700 million users. Lots of Hearts The milestone marks a remarkable ascent for Instagram, doubling its user base in just two years. Indeed, the last 100 million users were added since December 2016. To put that in
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Facebook has revealed its advertising revenue in Australia for the first time ever, and the numbers are enough to get Scott Morrison tickled pink. Top dollar At the end of 2016, Facebook netted $327 million in advertising revenue. This marks a massive increase from $33.6 million in revenue for 2015. In line with the increased
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