[SMK] AI & Digital Marketing Capability Transformation
Twitter's had a good few weeks. First its recent earnings report exceeded expectations, now the platform is making the most of its momentum preparing to broadcast live video 24 hours a day, seven days a week. Are you ready? Watch this screen According to BuzzFeed News, Twitter CFO and COO Anthony Noto has revealed that […]
Is Twitter going to Live Stream 24/7? Read More »
Select Facebook users will soon be able to scan personalised QR codes instore and receive discounts at select shops, as Facebook aims to boost foot traffic to bricks-and-mortar retailers. Early iterations look promising A selection of users can now access the Rewards feature under the More section of the Facebook app. The codes are intended
Martech Mashup: Facebook embraces the QR Code Read More »
Chinese messaging app WeChat is now more popular than Facebook, however users are spending less time on official pages. Whats' Up? According to a China Tech Insights Report, 30% of WeChat's 890 million monthly users spend more than four hours a day on the app. While 18.1% of users spend between two to four
WeChat more popular than Facebook, with caveats Read More »
While Facebook Live might be getting good numbers (and increasingly bad press), it's worth noting YouTube has quietly offered live streaming for ages. And it's going gangbusters. Largely thanks to a baby giraffe. Live to Air In February this year the Animal Adventure Park in New York starting live streaming the pregnancy of resident giraffe
Live video going gangbusters on YouTube Read More »
Facebook and video have been friends for some time – but Facebook's hungry for more and is now cozying up to TV. It's even released a report to prove it. Ratings winner Citing a study that analysed 3200 campaigns in 44 countries worth US$375 billion in ad spend, Facebook reckons adding digital (in the form of
Stat Attack: Facebook and TV hook up Read More »
Like a fine wine, Instagram is improving (or at least expanding), with age. The plucky platform now has 700 million users. Lots of Hearts The milestone marks a remarkable ascent for Instagram, doubling its user base in just two years. Indeed, the last 100 million users were added since December 2016. To put that in
Instagram steamrolls past 700m users Read More »
Facebook has revealed its advertising revenue in Australia for the first time ever, and the numbers are enough to get Scott Morrison tickled pink. Top dollar At the end of 2016, Facebook netted $327 million in advertising revenue. This marks a massive increase from $33.6 million in revenue for 2015. In line with the increased
Facebook reveals Aussie Ad Revenue Read More »
Video is virtually hard currency on Facebook, but its broad reach means creators and brands can't always track where their videos end up. To help keep your video ducks in a row, Facebook has launched Rights Manager. Know your Rights Rights Manager is a collection of admin and workflow tools designed to help you manage
Facebook’s new tools for enforcing Video Copyright Read More »
LinkedIn has updated its privacy policy across the board in changes that will affect its 500 million users. Here’s what you need to know. Open Source First up, your LinkedIn profile is now more visible than ever. While profiles have long turned up in search engines, now LinkedIn will allow select third-party services to show
LinkedIn’s new Privacy Policy: What you Need to Know Read More »
As Snapchat struggles to keep up with the Joneses (or in this case, every platform owned by Facebook), it’s not wasting any time rolling out new features helping advertisers cash in. The latest development in Snapchatland: a self-serve ad platform. Step right up There are shouts and murmurs around the web predicting that Snapchat will launch
Snapchat preps Self-Serve Ad Platform Read More »