[SMK] AI & Digital Marketing Capability Transformation
Mobile mogul, TV titan, News Feed ninja: Facebook might be many things, but it's never been that sporty. Until now… Goalies Facebook has secured a deal that will see the platform live streaming 22 Major League Soccer (MLS) matches. The matches will be called by Facebook commentators, and come packaged with additional content such as […]
Facebook kicks goal with soccer partnership Read More »
Since late 2016, Instagram has been toying with possible implementation models for on-platform shopping experiences. Now, they’re unveiling the results of their play—a tagging system designed to be uber-useful to marketers while remaining unobtrusive to the established Instagram experience. It’s tags, but for products Shopping tags are going to work in much the same way
Martech Mashup: Instagram Shopping Tags Read More »
YouTube annotations have distracted from video content on PCs and Macs since 2008. As of May 2017, those old fashioned annotations are being axed. Always desktop only For over eight years, YouTube’s annotations tool has let uploaders add layer text, links, and spotlights to their videos. Some YouTubers have used the feature well. Some have
YouTube Annotations Axed Read More »
Instagram has allowed users to stream live video via their social accounts for awhile now. However, those streams have been a broadcast-then-blow-away phenomenon. If you reckon you should be able to save them for posterity, then read on. Live Vid Insta-catch-up Facebook has done live video since January 2016. Twitter has had Periscope for ages,
Save Instagram Live Videos Read More »
For our business, local content is king. And majority of our Facebook posts on local content are made locally by the newsroom. So what are our winning newsrooms doing? More is more They are publishing one post an hour – spacing them out gives the post time to gather engagement and stops newsfeeds being flooded.
Facebook: What our Winners are doing Read More »
Vevo is one of YouTube’s most prominent suppliers of music video content. Now, it’s hoping to take traffic to its own site by expanding the features and interactivity on offer. Picking up YouTube traffic Vevo’s catalogue of is approaching 300,000 music videos. It reportedly generates around 21 billion monthly video views and powers more than
Vevo Vies for Music Vid Views Read More »
Back in 2013, Dubble burst onto the social image sharing scene and amassed a quick-fire 270,000 users. It then promptly dropped off the grid before finding a way to capitalise on early success. Now, Dubble is back. And, it’s got a bunch of refinements and additional features that could see it take a tilt at
Dubble Exposure App Strikes Back Read More »
When we hear about brands spending more money in digital we might think of Facebook – but Google still reigns dominant in online advertising. Facebook vs Google Google accounts for 40.7% of digital ad revenue in the US, whilst Facebook makes up less than 20%. So which one should you choose? It depends on objectives,
Search Marketing – Still the King! Read More »
Periscope’s live streaming service has launched Periscope Producer, allowing content creators to broadcast from peripheral cameras, encoders, and software. Freedom from the phone Much of the excitement generated by Periscope Producer’s release is the ability to broadcast from professional audio and video equipment, not just smartphones and tablets. When Twitter launched Periscope two years ago,
Periscope Producer opens up new ways to Stream Read More »
Managing Director Matt Mazzeo of Lowercase Capital recently announced the launch of Soon, a user-share app geared toward promoting virtual events. An events calendar for the new age Unlike other promotional platforms, Soon aims to focus toward online events such as popular television premiers, Twitch streams, live chats, Reddit AMAs, and even product pre-orders, just
Soon’s Event Finding App for the Next Generation Read More »