[SMK] AI & Digital Marketing Capability Transformation
Better late than never right? More than a year after the format was supported on Facebook and YouTube, Vimeo has joined the 360 video party. Spider eyes Creators and brands can now upload 360 videos – in glorious 8K if you really need to. Of course an 8K 360 video would probably take longer to […]
Vimeo joins the 360 party Read More »
Launched back in May 2015, it was a full year until Facebook started toying with monetisation options for Instant Articles. Now Facebook has announced new ways to fill them with ads. Instant Karma Facebook is giving publishers more customisation options for ads, based on their needs. Publishers can now customise the ads experience at the
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We all know YouTube is big. But a recent milestone hammers home what a behemoth Google's golden goose really is. Users are now viewing more than 1 billion hours of video every single day on YouTube. That averages more than 8 minutes for every person on the planet. Blockbuster The figure threatens the grip of
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Looking for a change and want to know what jobs are hot this year? Look no further than LinkedIn's list of the most promising jobs of 2017. Medicated LinkedIn trawled its databanks for jobs with high median salaries, year-on-year growth, strong openings, and opportunities for promotion or advancement. The two top jobs come from the
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Facebook continues to expand its tentacles into all things video. The latest plan: preparing to produce 30-minute "TV-like" shows. Prime time According to the Wall Street Journal, Facebook is inviting pitches for "TV-like" shows across genres including lifestyle, sports, and science. The shows will reportedly be weekly with a 30-minute running time, similar to programs
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Sprout Social has recently released a new study breaking down the various social platform habits of Millennials, Generation X, and Baby Boomers. Millennials represent untapped product potential According to Sprout Social’s data, Millennials are the leading user base of Snapchat (23.3%), Instagram (22.2%), YouTube (11.5%), and Twitter (7.55%). Facebook usage shows Generation X and Baby
Social Platforms broken down by Generations Read More »
Facebook will now enable users to track live or in-store conversions of off-line events to better analyse penetration of Facebook ads. Post-event data adds value to your ads Having unveiled Offline Events last August, local business will be able to sync offline data via customer profile uploads containing name, product purchase, and date. Facebook will
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Bots have been big news on social for sometime, with Facebook and Twitter falling over themselves to roll out new bot-related business. But it seems consumers are less enthused about our new bot buddies than the platforms would like. Nice Bot? While Messenger has eagerly embraced all manner of bot-action, it looks like Facebook is
Facebook: Are the Bots dead? Read More »
LinkedIn has released an infographic showing how to build an awesome profile on the social network for professionals. Here's what you need to know. Basic housekeeping First off, start with a profile picture. LinkedIn profiles with a picture result in 9X more connection requests. Make sure you add your current position, top five skills, and
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Continuing its embrace of all things virtual and video, Facebook has released its first app for 360 video. In a Spin The app, available on the Samsung Gear VR, and is divided into four tabs. The "Explore" tab shows trending content, and the "Following" tab lets you access content posted or produced by your Facebook
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