[SMK] AI & Digital Marketing Capability Transformation
Less than a year after a redesign of Snapchat Discover propelled it into a new realm, a new focus on Shows looks set to take the platform towards the premium video content market. Showing up the competition Discover is where professional publishing houses curate regularly released content in magazine style formats. As the video-based component […]
Snapchat Shows Aim High Read More »
LinkedIn has announced a veritable goodie-bag of updates for data-inclined Premium members. Dive deep Both subscription options, Premium Career and Premium Business, get meaty new metrics. Premium Career members now have access to personalised insights from LinkedIn Jobs. This includes showing your connections at a hiring company, the team you might be working with, which
LinkedIn Premium gets powerful new Insights Read More »
Google has released two new communication tools for business users: Hangouts Meet and Hangouts Chat. Chatbots Hangouts Meet lets you video conference with colleagues around the globe. Meet is integrated with G Suite, so participants can join the call directly from a Calendar or Gmail invite. While G Suite Enterprise customers get a dedicated dial-in
Google’s two new tools for brands Read More »
How time flies on Facebook. It's already been a year since 360 video launched on the platform. To celebrate the milestone Facebook has released a blog post showing how brands can get more out of the emerging medium. Look around Facebook says interactive and exploratory content works best on 360. For example, diving on the
Facebook 360 Video: Best Practice Guide Read More »
Continuing its effort to make live streaming mainstream, YouTube announced that users with over 10,000 subscribers can now go live from mobile devices. Stay tuned YouTube has slowly been testing the waters of their live services since last with the rollout of Super Chat, which allowed creators to monetise user comments and questions. Now, live
YouTube goes Live (for some) Read More »
Snapchat’s first run of serial content is to be an eight-party weekly series reuniting past partners for the first time since the split. Old flames reunite The collaborative effort between Snapchat and the A+E Network will be following the first-time encounters between past loves as they finally discuss what lead to their demise and whether
Snapchat expands into reality TV Read More »
In the time-honoured tradition of the school playground, Twitter is testing a virtual time out corner for naughty users. #Badboys Twitter has begun suspending users suspected of potentially abusive behaviour for 12 hours. During the tweeting time out, only followers can view the rogue user's posts and activity. After half a day the ban is
Twitter tests Time Out Corner for Trolls Read More »
Facebook is aiming to show a more diverse range of news sources with its latest tweak to Trending Topics. Read all about it Trending Topics now shows news stories based on an automated system. This means all users will see the same stories. Previously, Facebook curated news stories based on individual preferences and behaviour, and
Facebook tinkers with Trending Topics, again Read More »
Analytics platform Adjust has overhauled its offering to better reflect the way we're now using mobile. Mobile moolah Adjust previously focused on tracking app installs for brands and developers. Now Adjust has expanded to include metrics around mobile attribution, plus improved analytics around apps and your store. This includes the Audience Builder tool, which lets
Martech Mashup: Adjust moves into measuring mobile Read More »
Advertisers using Facebook will no longer be able to specifically target demographics based on sex, gender, or “ethnic affinity.” On Notice Facebook recently found itself in hot water at the discovery of its long-adopted practice of excluding ads promoting housing, credit, and employment opportunities based on one’s ethnicity, among many other discriminatory factors. The outcome
Facebook updates Anti-Discrimination Ad Policies Read More »