[SMK] AI & Digital Marketing Capability Transformation
A new study shows that most of us are yearning for entertainment from our favourite apps. Bright shiny things The report from Sensor Tower reveals US users are spending more cash on iPhone apps, and the trend doesn't look like slowing soon. The average mobile user lashed out US$40 on apps in 2016, compared to US$35 […]
Stat Attack: the world’s most popular apps Read More »
SocialRank has launched Realtime, a tool to help marketers react to trends and reach customers in – you guessed it – real time. In the moment While there are plenty of tools that let you monitor social chatter for buzzwords, Realtime aims to uncover tweets around "wants" and "needs". Realtime uses a mix of machine
Martech Mashup: SocialRank Realtime Read More »
Instagram recently released an update allowing users to upload multiple images and videos in a single post. More or less Users can now add up to 10 images and video at once. Content can viewed by swiping through the post. You're able to edit the order your photos or videos appear, and apply a universal
Instagram: Is bigger always better? Read More »
Users rejoice! As of 2018, you’ll no longer have to sit through YouTube’s most frustrating ads. Skip this ad…never YouTube’s dreaded 30-second unskippable ads are like the reverse unicorns of the streaming video-verse: everybody’s encountered them, and everyone wishes they hadn’t. You know the feeling: you’ve found the video you’re looking for. You’ve clicked play
YouTube to scrap unskippable 30-second ads Read More »
Twitter’s ongoing effort to shake it’s reputation as a haven for trolls and abusers has taken the next step. First, they put bad behaviour accounts on time out, and now they’re refining the blocking system. Going further As pointed out earlier in the week, Twitter has started putting accounts that breach abuse rules into the
Twitter: Even Stricter on Abuse Read More »
WhatsApp has launched Status, a new feature seemingly inspired by Snapchat. Snappy time Status lets you add text, drawings, and emoji to your photos, videos and GiFs and share with your contacts. Status updates disappear within 24 hours. The feature works in a similar way to Snapchat Stories and Instagram Stories, however Status updates are encrypted
WhatsApp mimics Snapchat with Status Read More »
While your social feeds might be cluttered with stylish food pics, fast food is no lightweight when it comes to satisfying customers' appetite for digestion. A new study from Facebook shows how fast food and mobile are a match made in deep-fried digital heaven. Burger with the lot Facebook IQ divided fast food aficionados into two categories:
Facebook: How mobile fills up fast-food dining Read More »
Beam me up, Google. Whilst it's not quite ready to handle galactic transportation, Google Home can now purchase items at your command. Buy in Using Google Assistant (a feature of Google Home), you're now able to issue voice commands to buy things from retailers signed up with Google Express. These include Costco, Bed Bath and
Google Home gets smarter, goes shopping Read More »
Using innovative mobile green screen technology, Blin.gy puts users into their favourite music videos. Making sweet music (videos) If the popularity of musical.ly is anything to go by (130 million users, 12 million videos uploaded daily), young mobile users love making music videos. A new release from the creators of Chosen (an app which lets
Step into your favourite videos with Blin.gy Read More »
At the recent Facebook F8 conference, Mark Zuckerberg unveiled Facebook's 10 year plan which clearly laid out how Facebook's own properties and acquisitions are going to be steered in the coming months and years. Instead of competing with each other as they are today, Facebooks' Family of Apps will each be fulfilling their own unique
Facebook Digital Advertising: The Near Future Read More »