[SMK] AI & Digital Marketing Capability Transformation
Internet use policies for employees are commonplace, however these do not always deal effectively with how employees conduct themselves out of hours. There’s an argument that what people get up to in their own time is their business, but the prevalence of social media pretty much trumps that especially when something goes viral. Why have […]
Five reasons you need a social media policy for employees Read More »
A defamatory Facebook post has cost a man his livelihood – and very nearly his life. What happened? Ken Rothe and his wife operated two motels and a rental apartment in Nambucca, NSW. In March 2014, David Scott wrote a Facebook post alleging Mr Rothe’s motels were used as relocation homes for paedophiles and ex-prisoners.
The $150,000 Facebook post Read More »
Facebook is preparing to squeeze more advertising dollars out of its booming video offering: mid-roll ads. Intermission Facebook is giving select publishers the ability to insert ads after users have viewed the clip for at least 20 seconds. Eligible videos must be at least 90 seconds in length. The revenue from these ads is set
Facebook directing mid-roll video ads Read More »
Live streaming is a great way to broadcast your events to an online audience, and more brands are successfully using streaming to engage and connect with their customers. To get started with Live Streaming Firstly, you should make sure you plan for your live stream. Think about who is your target market, what type of
How to get started with Live Streaming Read More »
Twitter has a bit of a reputation. Whether it be trolls or the ‘sanctimoniously self-righteous who love to second-guess’, it is a realm where small things can cause big ripples. Blocking a user on Twitter is not a solution to every gripe. It is, however, a quick and easy way to achieve an outcome. What
SMK Explores: Twitter Blocking Read More »
While the News Feed has long been pay-to-play, there are still certain practices to ensure your content, and advertising dollars, are put to best use. To help you along, Facebook has released a guide to driving referrals without resorting to click-bait. Stay true Make sure your headlines inform, rather than sell. So avoid overly hyped
Facebook: How to drive referrals without Clickbait Read More »
If 2016 was the year that VR “arrived” in the public consciousness, then 2017 may well be the year that the new video tech goes fully mainstream. In a major sign of intent, VR’s current giants have just joined forces to create the Global Virtual Reality Association (GVRA). Big Guns Playing Nice Together With a
VR giants form global alliance, aim for mainstream Read More »
A new omnichannel offering from Innovid lets marketers use video throughout the customer journey. The outcome, the say, is rich, personal ad experiences that have real potential to boost sales. Personalisation at scale Innovid—a video marketing company oft credited with inventing interactive video—have launched a new product that puts video at the centre of synchronised,
Video at Core of Omni-Channel Campaigns Read More »
The ACCC has issued proceedings against serviced apartment provider, Meriton, alleging misleading and deceptive conduct in relation to reviews posted on TripAdvisor. Posting fake online reviews has been a key focus for the ACCC for quite some time. In this case, the ACCC has changed tack by claiming that a brand took steps to stop
Meriton manipulated TripAdvisor reviews: ACCC Read More »
While 2016 was the year new emojis seemed to popping up quicker than a Kardashian selfie, a new study shows users aren't so enthusiastic for the smiley faces. Thumbs Down Research from YouGov Profiles reveals 59% of US millennials surveyed say brands are trying too hard with jam emojis into ad campaigns. While users aged
Stat Attack: Users getting emoji fatigue Read More »