Live streaming is a great way to broadcast your events to an online audience, and more brands are successfully using streaming to engage and connect with their customers. To get started with Live Streaming Firstly, you should make sure you plan for your live stream. Think about who is your target market, what type of […]

Twitter has a bit of a reputation. Whether it be trolls or the ‘sanctimoniously self-righteous who love to second-guess’, it is a realm where small things can cause big ripples. Blocking a user on Twitter is not a solution to every gripe. It is, however, a quick and easy way to achieve an outcome. What

If 2016 was the year that VR “arrived” in the public consciousness, then 2017 may well be the year that the new video tech goes fully mainstream. In a major sign of intent, VR’s current giants have just joined forces to create the Global Virtual Reality Association (GVRA). Big Guns Playing Nice Together With a

A new omnichannel offering from Innovid lets marketers use video throughout the customer journey. The outcome, the say, is rich, personal ad experiences that have real potential to boost sales. Personalisation at scale Innovid—a video marketing company oft credited with inventing interactive video—have launched a new product that puts video at the centre of synchronised,

The ACCC has issued proceedings against serviced apartment provider, Meriton, alleging misleading and deceptive conduct in relation to reviews posted on TripAdvisor. Posting fake online reviews has been a key focus for the ACCC for quite some time. In this case, the ACCC has changed tack by claiming that a brand took steps to stop

While 2016 was the year new emojis seemed to popping up quicker than a Kardashian selfie, a new study shows users aren't so enthusiastic for the smiley faces. Thumbs Down Research from YouGov Profiles reveals 59% of US millennials surveyed say brands are trying too hard with jam emojis into ad campaigns. While users aged

If you’re running Slack and managing a remote team, new instant voice calling service Beam might be music to your ears. Beam me up Scotty Beam is built to work with Slack on Macs. Once downloaded it lives in the Mac menu bar, where a list of your colleagues’ names appear. Clicking on a name establishes

Location sharing app Zenly wants to make it easy for people to find you. Despite of privacy concerns, they’re aiming to make person-to-person precision tracking part of mainstream life. What it does Zenly allows you to track the location of family and friends in real time, using what they claim is “the maximum precision a

Dropbox has released a new bag of tricks for business users ahead of the holidays. Drop and run Dropbox has partnered with a slew of security companies to give business customers greater control over their data.   Dropbox Enterprise customers can now block personal Dropbox accounts, while still allowing users to access work accounts. While