[SMK] AI & Digital Marketing Capability Transformation
Do you want to speak tech? LinkedIn might be able to help, with a new study showing how to think like, and attract the attention of, Tech Decision Makers (TDMs). Numbers game TDM's are sort of a big deal. There are around 5 million tech-minded professionals on the platform, making up 30% of LinkedIn's total audience. […]
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The start of the new year is a great time to sweep out the cobwebs from your digital cupboards. So why not add increasing data security to that resolution list? Facebook thinks it’s a good idea, and has released a blog post outlining the best ways to keep your stuff safe. Armour your Account The
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New year, looking for a new way to jazz up your slide presentations? Consider taking Slidebean for a whirl. Smooth sailing Using the drag 'n' drop ethos, Slidebean lets you dump all your slides into the program, and it basically does the rest. It can handle all the regular content such as charts, icons, images, and
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Social media ad spend is predicted to overtake global newspaper ad revenues by 2020. Post all about it Zenith Optimedia has released a report forecasting social media ad spend will account for 20% of all internet advertising by 2019, around US$50 billion. This is 1% less than the predicted newspaper revenue for the same year,
Social Ad Spend tipped to pass Newspaper Advertising Read More »
Vimeo has rebuilt its TV experience, simultaneously launching a series of apps customised for multiple major smart TV platforms. Major platform coverage Vimeo’s new attack on the smart market starts by hitting all the big brands simultaneously. There are new Vimeo apps for Apple TV, Android TV and Samsung Smart TVs. These releases mark a
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Life for online retailers has got a little bit easier, now that Squarespace customers can accept payments via PayPal. Money matters PayPal support is now available in beta for online stores using any Sqaurespace plan. You’ll need a PayPal Business account, although this a free upgrade from a personal one. Once you’re good to go,
PayPal and Squarespace team for Retail win Read More »
While the silly season might be over, New Zealanders have a new way to shop in 2017 – thanks to Google. Android Action Android Pay has launched in New Zealand, meaning Android owners can now pay securely for items by tapping their phone. Android Pay is accepted at retailers including The Warehouse, Domino’s BP, and
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Facebook at Work will launch its own collaboration app platform, in a direct move into Slack's backyard. Talk the talk Launched in October, Facebook at Work is the social network's enterprise product for brands. The planned app will be baked into Facebook for Work's eco-system, allowing support all the usual suspects including CRM, email, and
Facebook at Work slams down Slack with new Enterprise product Read More »
Facebook has released a report outlining how brands can better stay on message. Text time Facebook IQ surveyed 12,500 users across 14 markets to understand how people are using messaging. The survey found users are increasingly willing, and expecting, to communicate with brands via message. 63% of respondents admitted their messaging with businesses has increased
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Looking to do something a little different with your marketing in 2017? A study from Buffer strongly suggests putting your money into social video. Watch this space The State of Social Report canvassed over 1200 marketers to take the pulse of the industry. Below are the three key takeaways. 1. Video is getting bigger Most
Stat Attack: Social Video even bigger in 2017 Read More »