[SMK] AI & Digital Marketing Capability Transformation
Learning portal Lynda.com has just launched Learning Paths, a product designed to help professionals hone their abilities and up-skill. Learning Curve Learning Paths are structured online courses consisting of lectures, videos, and quizzes designed to take you step-by-step towards your goal. There are over 50 how-to courses to choose from, where you can learn to be […]
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Everyone’s favourite enfant terrible network Snapchat might be posed to grow up, or at least grow a lot richer, in 2016. Once known as the realm of self-destructing selfies and sometimes saucy content, Snapchat is amping up its bells and whistles for brands this year. Read on to find out what’s in store for the
Number Crunch: Snapchat 2016 Read More »
Looking for a change this year? Why not check out the top 25 skills in 2016 on LinkedIn. Mad Skillz LinkedIn analysed the hiring and recruiting activity across the platform to come up with the hottest skills set. LinkedIn says users with these skills are more likely to attract the eye of recruiters and we
The top 25 skills on LinkedIn for 2016 Read More »
Much like people, social media networks have to mature at some point. Some do so gracefully, while others never really grow out of a certain phase. This week Instagram did a bit of growing up with the announcement of two-factor authentication. Image bank Users will soon be able to verify their phone number with their
Instagram gets serious about security Read More »
Looking for a fresh approach to your marketing mojo this year? Consider amping up your efforts on fan favourite Pinterest. Pinterest is important because it boasts one of the most engaged and affluent userbase of any social platform. Read on to find out how to make your content pop with Pins. 1. Tag it Posting
Three ways to win at marketing on Pinterest Read More »
Re-enforcing its place as the epicentre of all the breaking news that’s fit to click, Twitter is now experimenting with trending tweets in the timeline. #Trendy Users first started spotting highlighted tweets from accounts they weren’t following at the recent Australian Open. These tweets look similar to the “While You Were Away” feature on Twitter
Twitter tests trending tweets in timeline Read More »
Facebook has just rolled out a bunch of new Video Ads updates for brands and Page Admins. Click Play The updates, automated captions and increased reporting and buying options, were announced in a blog post. Facebook says that 80% of users respond negatively when video ads play loudly and automatically, especially in mobile environments. Conversely,
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It's been a long time since Amazon was a mere online bookshop. Over several years Amazon has spread its reach and ambitions into everything from e-readers (the hugely popular Kindle) to TV (the less popular Amazon Fire). And don't forget its dalliance with drones. Now Amazon is upping its ante as a content creator with the
Amazon expands its content-creation cred Read More »
While cloud storage has made life easier in many ways, those digital skies can get stormy from time to time. Helping make your cloud journey smooth sailing is a new app called Cubes. Don’t be a square Cubes is designed to organise all the documents, images, PDFs, and whatever else you’ve got floating up there
SMK’s app of the week: Cubes Read More »
Teen and young adult audiences tend to be the most lucrative segment for many brands. And while many of these millennials are on Facebook and Instagram, most rate Tumblr as their preferred social network. Read on to find out more about this plucky micro-blogging platform. Tumble beginnings Tumblr is actually one of the ‘older’ social
Number Crunch: Tumblr 2016 Read More »