[SMK] AI & Digital Marketing Capability Transformation
Twitter had a fairly epic 2015. Co-founder Jack Dorsey took over the reigns as CEO from Dick Costolo, bringing with him a host of features to attract new users and advertisers. So what's in store for Twitter in 2016? Read on to find out. #Hashtag Twitter turns 10 this year, and a decade on the […]
Number Crunch: Twitter 2016 Read More »
Love them or loathe them, Facebook's Reaction emojis aren't going away anytime soon – they've just got a global thumbs up from the social network. Smiley face Reaction emojis allow users to select a variety of emojis when Liking a post. Emotions include laughing, shocked, love, and anger. The feature was first tested in Spain
Facebook Reaction emojis about to get bigger Read More »
Instagram is trialling a new search feature that gives you more info about other users and accounts. Searching for answers? Certain users can now access a refreshed search page on the Instagram app that closely resembles Facebook's search layout. The rehashed search features users with large followers, and whether they have a verified account. You
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Facebook is testing the waters with a new feature that's already being described as a potential Yelp-killer. It goes by the unassuming name of Professional Services. Reviews all round The feature lets users search for a wide range business services in a specific area. For example, you might want to research plumbers in Montreal, or
Facebook unveils Professional Services Read More »
Facebook continues to court our eyeballs with a new experiment: multiple news feeds on mobile. News flash Now select mobile users will see multiple News Feeds on Facebook's official app, based around different topics and users. The feed works in a similar way to Facebook's Paper app, with featured topics include "Style" and "Travel". Mobile
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Twitter is testing a new feature that lets brands collect tweets and convert them into promotions. Grand sale According to Digiday, Twitter's is tinkering with a way for brands to scoop up tweets that relate to their products, then repackage them into Twitter ad campaigns. These campaigns will feature a new ad unit called "brand
Turn tweets into ads with Twitter’s latest trial Read More »
If you're looking to up your Twitter game this year without shelling out for expensive analytics, you might want to give Klear a whirl. Tweet reach Klear is a social media dashboard for marketers, and has recently released an iOS app. Klear's app is designed to give you access to handy Twitter stats and recommendations for how
SMK’s app of the week: Klear Read More »
Android Pay has long offered NFC contactless payments (something the iPhone only started to do in Australia last year). Now Google's payment platform is upping the ante with in-app payments. Pay to play Now Android Pay lets you buy physical items and digital content directly from your apps. This will streamline the purchasing process to
Android Pay ups the game with in-app payments Read More »
Facebook is reportedly testing a new twist on real-time comments: letting users know when they're friends are writing comments so they can instantly respond. Look Who's Talking At this stage select mobile users are seeing the "A friend is writing a comment" alert when viewing the News Feed on an iOS smartphone or tablet. Responses
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Instagram continues to be an anomaly in the world of social networks. Its star continues to shine brightly as user numbers explode, while brands can still reach users without shelling out big bucks like they must on Facebook. But as Instagram continues to monetise, how will everyone's favourite platform continue to strike the right balance
Number Crunch: Instagram Read More »