[SMK] AI & Digital Marketing Capability Transformation
The sun rises in the east, death, taxes, and tweets at 140 characters. There are some immutable rules of the universe. Or so we thought. Twitter is reportedly toying with the idea of extending the length of tweets from 140 to a mammoth 10,000 characters. Size matters? According to ReCode, Twitter has created the Beyond […]
Twitter toys with 10,000 character tweets Read More »
Do you pride yourself on how quickly you respond to customer comments on Facebook? Now you can show the world how awesome you are with Facebook’s latest updates. Quick Time Last year Facebook added a feature to Pages called the “Very Responsive Indicator”, which only applied to brands that replied to 90% of customer queries
Facebook rolls out massive list of updates for Page Admins Read More »
More than any other network, Twitter is the place for conversations, swapping ideas, getting inspiration and sharing pictures of Justin Bieber. All in 140 character or less. Amidst the swirl of hashtags and reposts, there are many nuggets of wisdom to be had. Below are three marketing ninjas we think everyone with an interest in
Three Twitter Marketing Magicians you should follow Read More »
Here's one you might have missed over summer: Pinterest Buyable Pins have got smarter about spotting bargains. Red spot special Pinterest announced the news in a blog post. Now Buyable Pins will alert users when the product they're pinning drops in price via an in-app notification or email. Users can make a purchase directly from
Pinterest Buyable Pins get smarter about spotting a deal Read More »
They say January is the time to action resolutions, so why not begin 2016 on the right foot with the very sensible Digit? Dollars and sense Digit is an app designed to help boost your savings. It does this in a slightly unconventional way: by transferring small amounts from your everyday account and squirrelling them
SMK’s app of the week: Digit Read More »
If 2015 was the year social video stepped into the spotlight, 2016 might be the year it becomes shoppable. Leading the trend is a new offering from Cinematique. Click and buy Cinematique offers touchable, interactive videos that allows viewers to click-on and explore featured products. Links can lead to a microsite about the product, or
Cinematique rolls out shoppable video for brands Read More »
As 2016 slowly kicks into gear, it seems fitting to take a squiz look at the biggest kid on the block – Facebook. With 2015 delivering record profits and an expanded reach of the social network, what’s in store for the next 12 months? Read on to find out where Zuckerberg and co. might be
Number Crunch: Facebook 2016 Read More »
Microsoft's polling tool Bing Pulse has been rebranded as Pulse, while becoming more deeply integrated with a suite of other MS products including Skype for Business, OneNote, and Azure Media Services. Take the pulse The update is good news for brands that regularly take customer polls. Using Pulse, brands can create polls on a web-based
Understand what your customers want with the pimped-up Microsoft Pulse Read More »
Are you looking for a change of scene this year? LinkedIn's latest update might help you land that dream gig you've been pining for over summer. Fits the bill LinkedIn has given Job Listings additional info, giving job seekers greater insights into the people and culture of companies they want to work for. Now job
LinkedIn launches new site to help land your dream job Read More »
Facebook is expanding its video offering by offering select mobile users the ability to live-stream. Stream of consciousness Facebook announced the news in a blog post. "Today we’re beginning to test the ability for people to share live video on Facebook, starting with a small percentage of people in the US on iPhones. "Live lets
Facebook dabbles in Live Video streaming Read More »