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DIGITAL MARKETING NEWS

Number Crunch: Reddit

Even if you’ve never heard of Reddit, you’ve almost certainly seen content generated by the popular user-powered site. Essentially a collective of communities, today we’re learning more about the alternative news and content powerhouse. Community spirit Reddit was founded in 2005 by University of Virginia grads Steve Huffman and Alexis Ohania. The name is a

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Facebook toys with in-app ads for brands

Another week, another Facebook mobile update. This time Facebook is testing a new way for brands to deliver in-app ads. App-etite for instruction Facebook is trialling a feature delivering users ads after downloading certain apps, with the intention of converting downloads into purchases. For example, a hotel booking app might display available rooms based on a user's

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