Where TikTok leads, Reels will normally follow and so it has proven true… again… as Instagram has confirmed to Tech Crunch that it’s testing 10-minute videos after reverse engineer Alessandro Paluzzi shared some very interesting screenshots. #Instagram is working on the ability to create #Reels up to 10 minutes long 👀 pic.twitter.com/jQTUM9fPsM — Alessandro Paluzzi […]
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Meta has upgraded its Ads Library to include the option to track branded content campaigns. The feature, called Search Branded Content, lets marketers search the Ads Library database by platform, date range and username. The new feature can be found on the front page of Ads Library, making it easily accessible. Comprehensive Branded Content Search
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Google Ads has rolled out a new AI-powered ad campaign called Demand Gen, which will be available to all advertisers from October. The Discovery ads replacement uses images and video ads to help advertisers hit their campaign goals and is designed for advertisers who use social platforms to connect and convert consumers with attention-grabbing visual creatives.
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LinkedIn is making newsletter creation easier and improving discoverability to help marketers reach more of its expanding audience with their content. According to the platform, readership of newsletters has tripled over the last 12 months, and now more than 1.3m people read one every day. Newsletter creation LinkedIn has improved the article editor platform to
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TikTok is making it for easier for brands’ adverts to be displayed in search results within the app via the new “Search Ads Toggle” for ad campaigns, which places video next to in-app search results with a “sponsored” label attached to it. More powerful discovery tools While the For You Page is a powerful discovery
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Amazon’s Sponsored Product ads will now appear on third-party apps and websites such as Pinterest, BuzzFeed, LIfehack, Mashable, Raptive and Hearst Newspaper sites, although it’s worth noting that this list may increase as Amazon expands the scope of Sponsored Product ads. Alongside the expansion of ad outlets, Amazon has also spent some time refining the
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Meta has launched a new AI tool that “promises” to let small business owners easily add a soundtrack to their latest video. Meta “That’s the promise of AudioCraft — our latest AI tool that generates high-quality, realistic audio and music from text.” Essentially, a marketer could type into the system “advert scene with a man
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Meta is working on some big AI-powered projects which it could roll out as early as September 2023, reported the Financial Times. According to the FT, the Mark Zuckerberg-headed company is preparing to launch several AI-powered chatbots that can have “humanlike” conversations with users and each one is expected to have a unique personality. Meta’s
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YouTube wants to make it easier for content creators to tap into Shorts’ two-billion monthly users, so it has introduced six new ways to create videos on the platform. First, creators can now take advantage of a new ‘Collab’ feature that lets you record a Short side-by-side with other YouTube or Shorts videos, which is
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TikTok has announced a new feature called text posts that should be available to all users right now. Text posts will look similar to Instagram Stories’ text updates, and give users a new way to share content within the app. A new option for creators TikTok says the new format gives users new ways to
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